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Showing posts with label people. Show all posts
Showing posts with label people. Show all posts

Nov 10, 2012

This Week: Creating Loyal Customers + The Latest Mobile Stats

Customer Loyalty
Did you know that engaged employees create loyal customers? Or that in addition to your sales people, brand advocates also drive sales?

It's also important that marketing and sales work together to ensure the best customer management strategy is in place.

It's a Mobile World
Studies show that 50% of US adults own a smartphone or tablet, and that Generation C is best reached via mobile. This is all good news for mobile advertisers (and explains all those smartphone sales).

Social CRM Tweet Jam
We're in CXMChat Tweet Jam mode. Mark the date: November 28th at 10am PT, 1pm ET. The panelists are lining up at the door, but it's the Tweet Jam questions we want to show you now.

2012 Gartner Web CMS Magic Quadrant Report
Gartner identifies three trends that have altered the web content management market since 2011.
> Download Now

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Source : cmswire[dot]com

Nov 7, 2012

Fighting Spam with Trusted Emails + DMARC Compliance Standards

Email remains the powerhouse work tool in our connected, social media enhanced lives, and that is why so many dishonest people attempt every day to trick us with seemingly legit sounding email messages.

Spam filters are a huge help, but phishing scams that come to us from what looks like trusted senders are real problems companies like Message Bus are founded on solving.

DMARC Compliance Standard

Message Bus, along with every major email service provider, has been hard at work on a framework for providing enhanced protection capabilities that increase sender validation. It's called DMARC, short for Domain-based Message Authentication, Reporting and Conformance. This is a voluntary standard meant, in part, to improve operational feedback from receivers back to senders.

Thumbnail image for image-message-bus-dmarc-infographic-2012.jpg
DMARC works with tools like the Sender Policy Framework and Domainkeys Identified Mail to protect email recipients.

DMARC is the framework that email and text messaging infrastructure provider Message Bus has folded into its new trusted email system. The Global Delivery Network is a service for sending emails and texts at scale without triggering DMARC and spam filters so companies can get their messages through.

Additionally, Message Bus has launched a tool for email recipients to block untrusted senders. It's free and it's called Discover. It's a report generated by looking at who is sending emails from your domain. Anyone using your domain fraudulently can then be blocked before doing any more reputation damage.

screenshot-messagebus-2012.jpg
Enforce compliance controls and stop message waste with Message Bus Discover

Email Innovation

Google really changed the email scene with Gmail, and its spam filter is among the best. There hasn't been a ton of email innovation since, however. Message Bus thinks it has a great new tool in its Global Delivery Network. Pricing starts at volumes of one million emails per month, and it costs US $439. For 10 million emails per month, the price is US $3,780. 

This includes DMARC reporting and policy enforcement, bounce processing, analytics, support, unsubscribe management and campaign management. Tell us in the comments if your company uses an email provider like Message Bus or if you think the Discover tool is particularly useful. 

 
 

Source : cmswire[dot]com

Oct 29, 2012

Empathy: The Web Professional's Greatest Skill

The trend towards greater and greater customer empowerment requires a deeper and deeper understanding of customer needs.

“When people, teams, and organizations develop new products and services, they tend to have endless discussions about what users or customers need, who customers are, and what features the design of their offering should have,” Tomer Sharon, Search UX Researcher at Google and author of recent book, ‘It’s Our Research’, states. This is what I call designing with five smart people in a room drinking lattes syndrome.

“Steve Blank, a serial entrepreneur from Silicon Valley and a Stanford university professor, says there are no facts inside the building,” Tomer says. “Development teams cannot make decisions without developing customers first. Not products, not technologies: Customers. He coined the mantra, "Get Out of the Building". What he means by that is that developers of products should get up from their comfortable chairs and proactively seek opportunities to learn from their customers about their needs to be able to understand what the company's business model should be.”

Tomer cites “intuition” as one of the primary reasons people don’t get out of the building. In a modern, complex, constantly changing world, intuition is a dangerous thing. Intuition is essentially learned behavior patterns. It speaks to the past. If the same basic event keeps recurring then intuition is great. But if the world is changing rapidly, intuition can be disastrous.

“Some people are just scared of what they'll hear,” Tomer states. “They are afraid of failing and of invalidating their assumptions. Actually, they don't consider their assumptions as such. They think they are facts. It is our jobs (UX practitioners) to help people recognize their assumptions.”

One very interesting technique Tomer uses to combat ‘stay in the building’ syndrome he calls Field Fridays. “Field Fridays are an excellent opportunity for software engineers to meet users face to face, see how they use their products, and learn about their behavior. During these events, a team of engineers moderates 20-minute interview sessions with real users, speed dating style, on a Friday morning once a month. I started this program since I was amazed to learn that some engineers work on products for 3 years without meeting a single human being who actually uses their code.”

Tomer says that divergence between what the team thinks the customer will do and what the customer actually does happens on a daily basis. And don’t trust what customers tell you, either.

“Navigational search queries are ones where users use Google to search for websites or webpages,” Tomer states. “For example, when I enter "netherlands wikipedia" into the search box, I am conducting a navigational query. When I am entering "population size netherlands" into the search box, it is not a navigational query since I don't have a specific site in mind. When you explain this concept to Google users and ask them if they conduct navigational queries, they usually tell you they hardly do them. Yet, when you ask them to complete a certain task or if you analyze usage logs or even the same person's web search history (after getting their permission of course), you find they do many navigational searches. Humans are very bad at analyzing their behavior (past, present, and future) and they tend to rationalize it so they look good, reasonable, and smart. I try to focus my research on observing behavior rather than listening to what people say.” 

About the Author

Gerry McGovern, a content management author and consultant, has spoken, written and consulted extensively on writing for the web and web content management issues since 1994. His latest book is titled The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online.

 
 

Source : cmswire[dot]com

Sep 17, 2012

Don't Fear Scary Internet Faces, A Community Manager's Guide

Considering that billions of people now use the Internet, it is only natural that Web users cannot easily be pigeonholed into a single “type” and not all Web users offer a positive interactive experience. As described in an infographic from online marketing technology provider Flowtown, there are at least seven different “faces” of potentially negative Internet users you are likely to encounter.

Thumbnail image for social-infographic.png

Faces of Web, Parts 1-7

The infographic warns that “the Web is a menagerie of personalities, personas and psychos” that online marketers will encounter. Following is a brief summary of the seven Internet faces Flowtown says are waiting “deep (in) the dark heart of the Internet.”

  • Politico — Easy to spot due to their timelines “filled with reposted headlines and copy-pasted political speeches,” Flowtown says Politicos tend to “hibernate” once a favorite cause is no longer a hot topic of conversation. Flowtown advises that Politcos can be found in online locations such as Politico (naturally) and Gawker, and to avoid engaging them or liking their status updates.
  • Lurker — Lurkers like to read and follow online discussions and chat threads without participating or directly making themselves known. Flowtown says Lurkers are typically found in the “nOOb (new Web users with little understanding of how to interact) subgroup.” Flowtown also advises to avoid engaging Lurkers, who can be found anywhere online, and cautioned they can turn into Trolls (see below).
  • Fact-Finder — These Internet users enjoy finding obscure facts on Wikipedia and Google. They congregate in online locales such as Wikipedia, Google Search and Quora and Flowtown recommends never questioning the validity of their facts.
  • Troll — Trolls enjoy making inflammatory online remarks and are immune to logical arguments and insults as they feed off negative reaction. They hang out in online places like social media, comment threads and 4chan and it is recommended to not feed them (i.e., respond to their comments).
  • Meme Machine — Meme Machines feel the need to include a reaction GIF or meme in all online communications. They prefer constant solitude, hang out in spots such as Reddit, 4Chan, Imgur and Tumblr, and have potential to “explode into Meta- Memes.”
  • Critic — Critics offer negative opinions on other people’s Web posts, pictures, etc. without being asked and “enjoy a good black turtleneck and monocle.” They can be found in locations such as comment threads, Reddit and Yelp and Flowtown urges those who encounter them to “never poke fun at a critic’s monocle.”
  • Spambot — These automated distributors of marketing messages are among the “most prolific” Web users and frequent comment threads, Google search results and AIM. Direct eye contact should be avoided. 

Community Influencers Exist

Although obviously tongue-in-cheek, the Flowtown infographic does offer some genuine insight into the dynamics of online interaction. An entry on the UK social media blog The Wall uses the infographic to illustrate a broader point about the real phenomenon of “community influencers” in online forums.

After reviewing the infographic, Blogger Eoghan O’Neill of Ipsos MORI states “They’re a horrible social media cliché, but it seems to me that ‘community influencers’ (people who take the lead on a broad range of topics in a forum) really do exist.” O’Neill also points out that forum users generally take a “fierce sense of identity” in the perceived superiority of their forum compared to other forums on similar topics, form into cliques, give respect for regular participation as well as for specialist knowledge and often devolve into arguments and bitterness.

 

Continue reading this article:

 
 

Source : cmswire[dot]com

Shazam Already Helps You Discover Music, Now It Wants To Help You Discover TV Advertising

Starting today, you can Shazam any TV show on any channel. And advertisers hope you'll soon be doing the same for commercials.

If you're one of the 250 million people who has ever used Shazam, the app that first gained popularity for helping you name that tune, you may have also used it in the past year while watching television to unlock extra info about your favorite stars and athletes at live events such as the Grammys, the Super Bowl, and the London Olympics. Now, the company wants you to Shazam any TV show you're watching at any time.

Shazam TV info

Starting today, Shazam for TV will support more than 160 channels in the U.S. to 80 million viewers. Whether on cable, satellite, or broadcast over-the-air, you can Shazam any of your favorite shows (save for local programming) by opening up the app on your smartphone or tablet and hovering it at the "Shazam Now" icon on your TV screen. That will pull up an index of additional show details, which might include the latest celebrity gossip and trivia for a late-night drama, or the most recent stats and scores for a Monday-night football game. Shazam is aiming to make the second-screen experience so compelling, you'll start Shazaming commercials as you would shows or songs. For its 140 brand partners, which include companies such as Procter & Gamble, Progressive Insurance, and Pillsbury, Shazam is offering access to engaged users and minimizing friction between advertisers and their potential consumers.

"TV advertising offers amazing reach, but the level of engagement offered by a television ad is ultimately limited," Shazam CTO Doug Garland tells Fast Company. "So you’ve got this broad brush, very surface-level kind of interaction that’s possible with consumers, but you lack interactivity."

The challenge for Shazam, of course, is that we as viewers are inherently trained to be disinterested in commercials, the necessary pit stops we make en route to our favorite shows. We’ve become so accustomed to ads as a requisite part of the TV viewing experience that, in order to change the way we think about commercials, brands need to make the user feel like he or she has a choice in how to interact with an ad. If you Shazam an ad of your own volition, chances are you’re going to want to engage longer than the average 30-second TV spot, Garland says. Still, it's a big "if."

The good news for Shazam is more and more of us are already fiddling with some kind of second screen--whether that's a tablet or a smartphone--while we're in front of the TV. A recent Nielsen study reveals that 88% of tablet owners and 86% of smartphone owners are on their devices at least once a month while watching TV, and nearly half the tablet owners are surfing both screens on a daily basis.

And though it's competing with others in the social TV space, such as GetGlue, Shazam has the unique advantage of well-established relationships with all the major TV networks, as well as massive reach, which means massive amounts of invaluable user data. Shazam is adding 2 million users a week and logging 10 million content tags a day. Combine those numbers with information users can choose to share with Shazam and you get a gold mine of data that reflects when those users are Shazaming commercials, what kind of content they interact with the most, and what really gets them to engage with a brand. And all of that means new revenue streams for Shazam, who can neatly feed that data back to networks and advertisers to help them make more informed choices about the content they produce.

"There’s a tendency for content creators and producers to think about what happens on the TV screen, with the second screen being more of an afterthought," Garland says. "But as more and more consumers engage on the second screen, I think you’re going to see them think more proactively about how they want to engage users in a way they just couldn’t before."


Source : fastcompany[dot]com

Sep 12, 2012

Which Way Does the Twitter Wind Blow? Ask TWeather

In theory, Twitter is an ideal mechanism for finding out what the hot online topics are and what people are saying about them. In reality, tracking patterns in Twitter activity is much easier said than done — which is where the new TWeather platform comes in.

Weathering the Twitter Storm

In a short introductory video on the TWeather home page, an unidentified man (presumably a founder) explains that TWeather is designed to give reports on what is emerging on Twitter — the “clouds and patterns” of tweets on different topics. “Tweets are like rain it’s all over the place; if I look at every drop I don’t really know what’s going on,” he states.

Thumbnail image for tweather-home.JPG

TWeather attempts to rectify this problem by providing 10-minute “weather” updates on popular trending topics in Twitter. From the home page, users can select any one of the top 10 currently trending topics or a link within featured topics such as politics and music. From there, the user is brought to a “TWeather report” that displays a cloud of constantly shifting keywords relating to the topic. The larger and closer to the right of the screen a keyword is located, the more “hot” it currently is.

By selecting a keyword, users can see related tweets. Reports are updated every 10 minutes and users can scroll back to see previous reports. Thus TWeather presents tweet trending data in a way that makes it easier for users to detect and track patterns than they can by scrolling through topical Twitter timelines. Users can subscribe to TWeather reports from their Twitter accounts, and once a user subscribes to five different reports, they can create their own TWeather reports.

 Thumbnail image for tweather-forecast.JPG

Expert Cites TWeather Innovation

On his Portals and KM blog, Merced Group Partner Bill Ives praises TWeather as “innovative and useful” and as delivering a “new way to observe and discover the movement of tweets.” Ives also points out that TWeather is powered by technology from Darwin Ecosystems and that the free site “is supported by a relevant messaging-based advertisement placement service” which serves contextually-based ads. 

Twitter API Rules Don’t Stop TWeather Development

TWeather may serve as an early test of Twitter’s new API rules which have stricter authentication policies and developer rules of the road, among other new features. Although Twitter is stressing that the new changes will help eliminate abuses and make Twitter app development a more structured and orderly process, many observers have speculated the move is really to ensure Twitter makes a profit at the expense of third-part developers.

While it’s too early to say whether TWeather will prove financially successful, considering the advanced functionality it offers, Twitter can point to TWeather as an example of how the new API rules are not inhibiting developer creativity. 

 
 

Source : cmswire[dot]com

Sep 7, 2012

10 Most Popular Stories Of The Week: Angry Pigs, Battlefield Research, And More

Find out why Nokia is thanking Apple’s lawyers, and why hiring annoying people might just pay dividends in the long run. These stories and more in this week’s top 10.

To Do List 1. 5 Apps To Help You Swing Back Into Productivity Mode
Fast Company

Amber Mac hits you with some innovate tech tips that will boost your productivity.

Stacks on Stacks 3. Why Hiring People Who Annoy You Helps You Innovate
Fast Company

That disheveled guy with the Phish T-shirt on, yeah, hire him.

Nokia 900 4. Nokia Design EVP Thanks Apple's Lawyers
Fast Company

Apple lawyers give props to Nokia phones.

Gas Mask 5. How To Run A Harvard Lab From The Battlefield
Fast Company

Kevin Kit Parker fights wars and runs a bioengineering team at the same time.

Wikipedia Redesign 6. A Promising Wikipedia Overhaul, Designed To Squash Info Overload
Co.Design

A Wikipedia redesign aims to streamline information consumption.

Dead Squirrel 7. What A Dead Squirrel Taught Me About Premium Pricing
Fast Company

Neil Baron offers his insight into how we might change our pricing models.

Red Arrow 8. 3 Ways To Become An Authoritative Leader, Even If You're Under 30
Fast Company

Jess Loren has 3 holistic tips to improve as an employee and a leader.

Carrot Platter 9. How The Best Restaurant In The World Stays That Way
Co.Create

What do moss, dirt, ants, and grasshoppers have in common? They are all ingredients for the best restaurant in the world.

10. An Ingeniously Designed Kids Bike Grows With Them As They Age
Co.Exist

Kids outgrowing everything you buy them? This bike will grow with them!

Catch up on other stories and never miss a beat by signing up for Fast Company daily and weekly newsletters.


Source : fastcompany[dot]com

Microsoft Binary Tree Partnership Migrates IBM's Lotus Notes, Domino Content To Office 365

If you thought Microsoft was just going to sit around and hope people would migrate to Office 365 all by themselves, think again. To help move Lotus Notes/Domino users across to Office 365 it has licensed Binary Tree’s (BT) migration solution. Let's have a look.

Microsoft’s Office 365

The agreement between the two companies means that Microsoft will be able to offer BT’s technology to speed up the migration of content, as well as simplify a process that is fraught with difficulties.

It’s not clear how many users have already made use of BT’s technologies to do this, but Microsoft claims that it is in the millions:

Binary Tree’s software has been used to migrate millions of users from Lotus Notes to Microsoft Office 365 and has proven instrumental in the onboarding process,” Kevin Allison, general manager of Office 365 for Microsoft said.

BT says it is delighted to be involved in such a deal. It would though, wouldn’t it? While no one really knows as yet how many people have moved to Office 365, or how many are interested in it, or again, how many people want to move from Lotus Notes is not known for certain.

Even still, one of the issues that has been cited around Office 365 has been the complications around migration. If BT can make that easier, even if it’s only for Lotus Notes users, then there is likely to be quite an amount of interest in it.

Migration From Lotus Notes/Domino

Microsoft has not announced when this technology is likely to be available in conjunction with Office 365, but until that time users can still buy migration and coexistence software directly from Binary Tree.

Under the terms of the non-exclusive agreement, Microsoft is licensed to offer:

  • CMT for Exchange: This takes email, calendar and contact data from Lotus Notes and places it in Office 365
  • CMT for Coexistence (excluding ZApp): Ensures interoperability between Exchange and Domino during migration
  • CMT for SharePoint: Takes Lotus Notes data and places it in SharePoint
  • CMT Inspector for Lotus Notes: Analyzes suitability of platforms for a migration.

On top of that users that need the application coexistence component known as Zero-Touch Application Remediation (ZApp), will be able to buy it directly from BT.

BT will also continue to sell its entire suite of products directly to partners, or clients that need the products. This includes its E2E Complete software for Exchange migrations.

 
 

Source : cmswire[dot]com

Aug 29, 2012

Internet Marketing: 5 Ways to Spot an Internet Charlatan

shutterstock_66925366.jpgAs Web and digital marketing become hotter and hotter, more and more of our field will experience an influx of people who will claim to be “experts.” Here’s a list of how to spot an Internet charlatan — someone you should avoid, whether they are in a sales or creative position — if they say any of the following:

1. “THIS” Works

I begin with the bête noir of our lofty field — the idea that there is a magic bullet. There is no digital magic bullet, and there is no holder of a digital magic gun. Creating content that converts users to customers, tagging pages so they show up high in search results, developing code that loads quickly and designing user-friendly and graphically pleasing interfaces requires hard work, the combination and talent of many and an iterative approach.

If someone tells you that one service they sell will solve all your digital marketing challenges, they are (Drumroll!!! Lightning!!! Thunder!!!) an Internet Charlatan.

2. Links are the Only Things That Matter

This is my personal favorite and it drives me crazy, because it is partially true. Links are not the only aspect of your digital marketing that matter, but they are critically important to your search results, rankings and perceived quality of your content. However, we all know from Google Penguin and Panda updates that shoddy links are not going to get you anywhere fast.

Building an online reputation comes from building relationships. Links to and from other people’s blogs, social media, articles and comments are critical. Quality links arise from people who want to build relationships because of the quality and value of your content.

If someone tells you that links are the only things that matter, they are (Drumroll!!! Lightning!!! Thunder!!!) an Internet Charlatan.

3. We’ll Get You on the First Page of Google

It is sad that we still need to cover this, but as more people take an interest in spending money on digital marketing, more people will be fooled by this lie. The Internet is so competitive now (trust me — you think your customized baby straws are the only ones out there? Someone else in Texas (and China) is already making them.)

Being on the first page of Google is very important, as studies show that most people will click on one of those links. That should absolutely be your goal for the keywords that drive qualified leads to your website.

However, you should not believe anyone who tells you they can guarantee your results on the first page of Google. They cannot guarantee it, or they’re doing something illegal and trust me, Google will unleash some code with a name of a black and white animal whose name begins with a P and all your money, and potentially your hard work will roll right down the proverbial drain. Plus, Google may ban you, and then at that point, why are we still even having this conversation?

If someone tells you that they can get you on the first page of Google, they are (Drumroll!!! Lightning!!! Thunder!!!) an Internet Charlatan.

4. We can Definitely do That

Just today, with two different clients, I had conversations that appalled me. During one, a client informed me that a big consulting group told them they could implement a taxonomy during the contract negotiation phase and now, during the implementation phase they admit “they’ve never done one before.” Another client picked a designer who submitted a design that looks almost identical to their competitor’s website. (These are the days I hate consultants.)

When a company, or a consultant, or a design shop, or anyone, really, tells you they can do “that,” ask them for examples, samples and results.

 

Continue reading this article:

 
 

Source : cmswire[dot]com

Aug 27, 2012

What Successful Night Owls Get Done Before Bed

We all know morning people are said to have a business advantage, but what about those night owls? They've got a competitive edge, too. Here are their productivity tips for the wee hours.

Early birds get all the credit. Research indicates that morning people tend to be more active and goal oriented, and such larks as Steve Jobs, Craig Newmark of Craigslist, and 25-year old David Karp, founder of the Tumblr blogging platform suggest that climbing the ladder of success is easier before breakfast.

So does that mean night owls are at a disadvantage? Research by Satoshi Kanazawa and colleagues at the London School of Economics and Political Science suggests no. The group discovered significant differences in sleep preferences and found that . They found an evolutionary shift from being active in the day towards nightly pursuits and that those individuals who preferred to stay up late demonstrated "a higher level of cognitive complexity.” Researchers from Belgium and Switzerland studying sleep habits found that early risers needed more rest than their nocturnal counterparts and didn’t focus as well later in the day as those who slept in.

Armed with that knowledge, Fast Company found a group of dedicated night owls to discuss their strategies for making the wee hours work for them. Most responded to our queries via email well past midnight. Here’s what they told us.


Pick One Project

Keval Desai, managing partner of InterWest Partners and a former Google developer, says he’s only seen the sun rise in the past decade when he pulls an all-nighter. He replied at 2:22 a.m., close to his typical turn-in time of 2 a.m.

His penchant for working late was born of necessity when he was still in high school in Bombay. “My parents and I lived in a small apartment and during the day there was no privacy of time or space to concentrate. So the only option to get my studies done would be to work on it at night after everyone was asleep and there were no friends, neighbors, or random visitors dropping by.”

Staying up late is now a habit, and Desai says it’s common for him to leave the thinking work for the wee hours. “During the day most of my time is spent in meetings with entrepreneurs, and the only time I can find alone to do work that requires some concentration is when the rest of the household is asleep.”

He’ll pick one project per night. Daytime is for doing the research on tasks that “require synthesizing several different pieces of information, then applying some thought on key decisions that need to be made and then articulating those decisions,” he says. “I don’t go to sleep until the task is done in one night session.”

You’ll find Desai working from home after hours, although he says he’s logged plenty of nights at the Google offices and then drives home to San Francisco, 45 miles away. He’s a big believer in drinking a cup or two of decaf green or chamomile tea while ensconced in a spare bed with his laptop.


Combat Clutter

Laurie Tucker is the senior vice president for corporate marketing at FedEx who sent her response to us at 1:45 a.m., also close to her bedtime of 2 am.

Tucker, who rises at 6 a.m. most mornings to work out, is one of those (rare) individuals who only needs about five hours of sleep each night. “My mother only slept a few hours a night, and I can still remember visits from my cousins who were put to bed by their parents at 8 p.m., while my brother and I sat up until midnight watching TV with the grownups,” she says. Though her husband “loves to sleep” and hits the hay at about 9:30 p.m., Tucker has to make herself go to bed.

“I adore late night. When my kids were young, I loved having hours of quiet after they went to bed. I had team all over the world back then so I would do conference calls, respond to email, and catch up on reading,” she says. Now that her kids are grown and she manages a U.S.-based team, she has more time to read and think.  “I love the quiet time to unclutter my mind.”

While she doesn't require as much sleep as most people, Tucker still believes late-night hours should be spent at rest. "Nighttime is for regeneration. Be at peace, feed your mind, and let your body rest.” 

She avoids anything with caffeine at night, says that she goes to sleep within minutes of her head hitting the pillow. Her energy level stays high all day, and she never naps. "My biggest challenge is to stay away from the kitchen--dinner to bedtime is a long stretch," says Tucker.


Hit The “Idea” Bar

Cosmopolitan editor-in-chief of and author of the new book I Shouldn’t Be Telling You This, Kate White was kind enough to spill some of her late-night strategies.

White goes to bed earlier than she used to (midnight or 1 a.m.) because she hits the ground running at 5:30 a.m. to work on her fiction. At night, you’ll find her hard at work on magazine editing, non-fiction book writing, and blogs.

“My craziest trick is that I regularly do my work standing up at a rolling butcher block counter in my kitchen. If I were to work sitting down, I’d fall asleep," White says. "I know it sounds awful, but I think of it as if I’m tending bar in the evening--a bar of ideas. And I always keep the kitchen TV on so it doesn’t seem too lonely. I drink several espressos at night, which really helps."


Late Night Rendezvous

CEO of the online meeting platform Groopt, Patrick Allen says his head doesn’t hit the pillow (or his desk) until about 3:30 a.m. That makes him the early bird among the site’s developer staff, who tend to stay up all night chatting on Campfire.

Located on the top floor or a quirky Victorian in San Francisco’s fabled Haight Ashbury neighborhood, Allen says the Groopt HQ is a haven for productivity, with feng shui that would make Confucius proud. “We firmly believe that to reach maximum productivity, you must work in the optimum environment, and this couldn't be more true for the night owl,” he says. Rather than revel in the quiet, Allen says it's not uncommon to find “three to five of our Troopers sitting around the coffee table at 3 a.m. hammering out user stories or crafting new experiments for cohort analysis,” which energizes him.

To be effective late, he says, you need to believe what you're doing is giving you an edge on the competition. "As Childish Gambino says, ‘While they be sleeping I'll be on to that new $hit.’"

To keep alert, they've stocked their pantry with fresh coffee, a Nespresso machine, and "mounds and mounds of Yerba Mate.”


Big Picture Thinking

Frank Aldorf, the chief brand officer of Specialized Bicycle Components sent us a reply at 1:49 a.m.--late for the guy who tries to turn in no later than half past midnight.

“It's actually fun working on this brand,” says Aldorf. But with a team in different time zones and a company that has offices in 28 countries, Aldorf’s day is mostly organized around meetings and connecting with people or travel.

“At night is the time when I get stuff done and can think about the bigger picture. It's focused. That’s the time when I can turn notes and ideas drafted on the fly into concepts and future projects. I read through saved articles and get inspired by my well-maintained RSS feed.”

Aldorf says he needs the right music on his headphones. “I can't live or travel anymore without my noise-canceling headphones and a station like KCRW.”

Aldorf doesn’t do caffeine at night and keeps the coffee consumption to 1 or 2 espressos a day. “Before I start my nightshift, I go for a short bike ride to sharpen my senses,” he adds, “But I know how important rest time is to be game the next day.” Which for him, starts back up at 6:30 a.m. 

What keeps you up at night? How do you stay productive? Tell us about it in the comments below.

Lydia Dishman used to stay up writing until 2 a.m. Now she's switched to waking up early, albeit with a LOT of coffee. You can read more of her work here.


Source : fastcompany[dot]com

Google Takes The Nexus 7 Tablet To Some Of Europe

Google has, with little fuss, expanded the international availability of its Nexus 7 7-inch Android tablet to include France, Germany and Spain. That exposes some 200 million people to the device, which until now had only been available in the U.S., U.K., Canada and Australia. The tablet is selling for €199 for 8GB and €249 for the 16GB model ($249 and $311 equivalent price, likely including sales tax).

Google's Nexus 7 may be one of the most interesting Android tablets around, thanks to its low U.S. price of just $199 and the fact it's an official own-brand product--a cheap flagship, if you will. Amazon, Google's biggest rival in the 7-inch tablet game with its heavily-skinned U.S-only Kindle Fire device, is expected to release its updated Fire lineup in early September. An updated Fire may be joined by a larger tablet approaching the iPad's size. Apple, leader in the entire tablet game, is now rumored to have its own small format iPad launch in October.


Source : fastcompany[dot]com

Aug 25, 2012

This Week: Failing Your Marketing Data + SharePoint 2013 - The Good, The Ugly

Data. It overwhelms us.

Most marketers say they're failing to use it optimally. A recent survey showed that most people are not leveraging analytics well. Another study found a lack of analytical minds and skills in key roles.

Getting Good Data
Good data is step one and Forrester recently evaluated Tag Management Systems — looking at this evolving role of data capture.

Analytics vendors play a key role too and are constantly facing new challenges. This week we saw Webtrends improve measurement of both web and social activity.

In September we'll focused on how marketers can better use their data to make decisions and optimize digital experiences. Stay tuned.

SharePoint 2013 - Disappointing, or Not?
SharePoint's evolution is pleasing many (see SharePoint 2013: 7 Features Users are Going to Love). But worth a read is SharePoint 2013: Not Quite What I Expected.

This week we also checked out SharePoint 2013 workflows and social networking and climbed up for a 35,000 foot view of SharePoint 2013 for Designers.

Forrester: The New Rules of Social Knowledge Management
Join Forrester analyst Kate Leggett on Aug 29th. Get the scoop on how enterprise knowledge is going social.
> Register for the Free Webinar

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Source : cmswire[dot]com

Aug 18, 2012

This Week: The SharePoint Upgrade Headache

SharePoint 2013: Topic Du Jour
We might be at least a year away from seeing the first real implementations of SharePoint 2013, but that doesn't mean people aren't interested in how it has improved (or not).

Whether we are pleasantly surprised at SharePoint 2013, wondering about SharePoint customization, or thinking about the headache that a SharePoint 2013 upgrade will create, there's no shortage of opinions to go around.

Deep Dive into Web Experience
Web Experience (WEM) was also a prime subject this week: Acquia acquired Mollem for social content moderation, Bridgeline Digital released WEM for franchises, and Sitecore invested in Komfo, adding social media marketing tools to its platform.

Reminder: SharePoint Tweet Jam
August 22nd at 1pm EDT, 10am PDT is the date for our SharePoint Tweet Jam. The panel keeps getting bigger and the questions will incite a great discussion. Get the details here.

Featured Report: 241 Pages of In-depth SharePoint Analysis
Learn best practices & pitfalls to avoid, along with detailed advice on costs, benefits and technical choices
> Download a Free Sample Report Here

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