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Showing posts with label morning. Show all posts
Showing posts with label morning. Show all posts

Nov 7, 2012

Eloqua Introduces AdFocus to Manage Display Ad Targeting

This morning, Eloqua announced AdFocus — a tool that allows marketers to manage their display ad targeting within Eloqua's marketing automation system. The release of AdFocus gives marketers a way to monitor and manage their paid marketing alongside other marketing efforts such as email and affiliate marketing.

The ability to monitor display ad targeting within Eloqua's marketing automation system is useful since display ads are a growing area of focus for business-to-business (B2B) companies. According to a recent Forrester report, this paid media is expected to make up 36 percent of all interactive media purchases by 2016.

As the focus on display ads grows, it will be important to narrowly target personalized display ad content to a niche target audience. And the using the data kept in a marketing automation system to personalize ads can help marketers pinpoint their target audience.

AdFocus Helps Create More Personalized Display Ads

Most display ads fail to reach their intended audience. A recent study by DemandBase, a personalization and targeting platform, estimates that 67 percent of all display ads are seen by the wrong audience. AdFocus is designed to help marketers reach their audience more effectively by using prospect data, such as their current lead score, already stored in the marketing automation system. Eloqua's AdFocus can use this information to serve up a personalized ad for the intended audience via DemandBase.

For instance, AdFocus allows marketers to display certain ads solely to prospects that are in the lead nurturing phase. For these individuals, marketers can display an ad with a call to action that is educational in nature and send them to an informational page rather than a sales page. Meanwhile, marketers can target existing customers with ads with an upsell offer rather than asking them to purchase a product they already own.

AdFocus_screenshot_mapping.png
Screenshot of Eloqua AdFocus display ad rules.

AdFocus also allows marketers to directly display personal information about prospects (e.g. the Account Manager that operates their account) directly within an ad. This kind of individualized approach to display ad targeting provides a more direct approach to speaking to any prospect which, Eloqua believes, improves the success of lead generation efforts.

A final feature of AdFocus is that it allows marketers to automate their display ad targeting efforts. Traditionally, marketers have to go out and research websites and industry publications they'd like to use for their display ad targeting and then manually target those publications. DemandBase can automate this process by analyzing and selecting which websites and publications are the best fit for the prospect profile marketer wants to target. After that, marketers can use AdFocus to immediately start displaying ads based on the defined rules for the ad.

AdFocus Helps Compare Marketing Efforts in a Single System

By logging all of this information in a single system, marketers will be able to compare and contrast the return on investment of their marketing efforts side-by-side. With comparisons of earned, owned and paid marketing efforts in a single system, marketers can get a better grasp on what works for them and how their earned and owned efforts can work in conjunction with paid marketing efforts like display ads.

 
 

Source : cmswire[dot]com

Oct 19, 2012

What SharePoint Means for Business? Pundits Weigh In #SharePointSym

What SharePoint Means for Business? Pundits Weigh In#SharePointSym

What better way to start the day than by asking some of the best known SharePoint experts about SharePoint? This morning SharePoint Symposium started with a Pundit Debate in which Tony Byrne, Mary-Foley and Martin White shared their thoughts on SharePoint today and its impact on the technology sector. Here's what we learned.

What Does SharePoint Bring to Business?

Many of the questions centered around the idea that SharePoint 2013, while providing much needed features and functionality to existing SharePoint users, doesn’t offer enough incentives for non-users to convert and subscribe. As a result, Office 365 may be the best tool to help show off SharePoint functionality via a lite version, which is much easier to implement and use.

When it comes to the digital workplace, which has ultimately changed the way people work, engage and collaborate with one another from remote locations, what does SharePoint bring to the conversation? While SharePoint itself cannot make you better at embracing a digital workplace culture, Tony Byrne (Real Story Group) suggests that there things developers and managers can do to integrate it better. He says that SharePoint needs to become the object, not the subject of the conversation — that way, it’s not an afterthought, but rather a driver of innovation.

Furthermore, the issue of SharePoint in the digital workplace is affected more by the challenges of enterprise information management than by the actual product itself. In other words, it’s not SharePoint’s fault that you don’t have a better information governance strategy in place.

Editor's Note: Also from the SharePoint Symposium: Knowledge Networks, Content Intelligence and The Zen of SharePoint #SharePointSym

The Culture of SharePoint

However, while SharePoint is not likely to overtly influence your organizational culture, there are things it can do to help. Mary-Jo Foley (ZDNet) suggested that after speaking to some super users, Microsoft may not be as forthcoming with information or employing fewer open communication channels with users. This may or may not be strategic so they can adopt the secretive aura trademarked by Apple and others. However, I have noticed that communication has improved greatly by those companies recently acquired by Microsoft (i.e. Yammer and Skype), which could one day be integrated into SharePoint.

Those in attendance (in person and online) seemed to agree that while secrecy may work for gaming and personal devices, it doesn’t necessarily instill confidence in those having to deploy and install enterprise applications, which often need details to plan accordingly.

SharePoint Now & Later

Effectively preparing your company for SharePoint deployment can be the difference between high and low user adoption. So, what does an ideal SharePoint team and deployment look like? It wasn't easy for the pundits to describe it, because just as SharePoint is never all things to all businesses, it depends on who you are, what your users do and the scale at which you’re deploying.

However, most agreed that having a leader that champions the user experience is critical. Additionally, successfully planning for SharePoint requires not just a focus on the present, but what your users will be doing and how your organization will look three years from now (you know, when the next SharePoint update is released). In fact, if you’re a self-described Intranet Manager, it may be your time to embrace a larger role advocating for the practical things that users need to get done today.

I was surprised to learn about the implications SharePoint has or can have on organizational culture. SharePoint is a platform, not a magic solution that will suddenly transform your company into an enterprise collaboration and information management powerhouse. There is still much work to be done before you deploy, subscribe or update.

 
 

Source : cmswire[dot]com

Aug 27, 2012

What Successful Night Owls Get Done Before Bed

We all know morning people are said to have a business advantage, but what about those night owls? They've got a competitive edge, too. Here are their productivity tips for the wee hours.

Early birds get all the credit. Research indicates that morning people tend to be more active and goal oriented, and such larks as Steve Jobs, Craig Newmark of Craigslist, and 25-year old David Karp, founder of the Tumblr blogging platform suggest that climbing the ladder of success is easier before breakfast.

So does that mean night owls are at a disadvantage? Research by Satoshi Kanazawa and colleagues at the London School of Economics and Political Science suggests no. The group discovered significant differences in sleep preferences and found that . They found an evolutionary shift from being active in the day towards nightly pursuits and that those individuals who preferred to stay up late demonstrated "a higher level of cognitive complexity.” Researchers from Belgium and Switzerland studying sleep habits found that early risers needed more rest than their nocturnal counterparts and didn’t focus as well later in the day as those who slept in.

Armed with that knowledge, Fast Company found a group of dedicated night owls to discuss their strategies for making the wee hours work for them. Most responded to our queries via email well past midnight. Here’s what they told us.


Pick One Project

Keval Desai, managing partner of InterWest Partners and a former Google developer, says he’s only seen the sun rise in the past decade when he pulls an all-nighter. He replied at 2:22 a.m., close to his typical turn-in time of 2 a.m.

His penchant for working late was born of necessity when he was still in high school in Bombay. “My parents and I lived in a small apartment and during the day there was no privacy of time or space to concentrate. So the only option to get my studies done would be to work on it at night after everyone was asleep and there were no friends, neighbors, or random visitors dropping by.”

Staying up late is now a habit, and Desai says it’s common for him to leave the thinking work for the wee hours. “During the day most of my time is spent in meetings with entrepreneurs, and the only time I can find alone to do work that requires some concentration is when the rest of the household is asleep.”

He’ll pick one project per night. Daytime is for doing the research on tasks that “require synthesizing several different pieces of information, then applying some thought on key decisions that need to be made and then articulating those decisions,” he says. “I don’t go to sleep until the task is done in one night session.”

You’ll find Desai working from home after hours, although he says he’s logged plenty of nights at the Google offices and then drives home to San Francisco, 45 miles away. He’s a big believer in drinking a cup or two of decaf green or chamomile tea while ensconced in a spare bed with his laptop.


Combat Clutter

Laurie Tucker is the senior vice president for corporate marketing at FedEx who sent her response to us at 1:45 a.m., also close to her bedtime of 2 am.

Tucker, who rises at 6 a.m. most mornings to work out, is one of those (rare) individuals who only needs about five hours of sleep each night. “My mother only slept a few hours a night, and I can still remember visits from my cousins who were put to bed by their parents at 8 p.m., while my brother and I sat up until midnight watching TV with the grownups,” she says. Though her husband “loves to sleep” and hits the hay at about 9:30 p.m., Tucker has to make herself go to bed.

“I adore late night. When my kids were young, I loved having hours of quiet after they went to bed. I had team all over the world back then so I would do conference calls, respond to email, and catch up on reading,” she says. Now that her kids are grown and she manages a U.S.-based team, she has more time to read and think.  “I love the quiet time to unclutter my mind.”

While she doesn't require as much sleep as most people, Tucker still believes late-night hours should be spent at rest. "Nighttime is for regeneration. Be at peace, feed your mind, and let your body rest.” 

She avoids anything with caffeine at night, says that she goes to sleep within minutes of her head hitting the pillow. Her energy level stays high all day, and she never naps. "My biggest challenge is to stay away from the kitchen--dinner to bedtime is a long stretch," says Tucker.


Hit The “Idea” Bar

Cosmopolitan editor-in-chief of and author of the new book I Shouldn’t Be Telling You This, Kate White was kind enough to spill some of her late-night strategies.

White goes to bed earlier than she used to (midnight or 1 a.m.) because she hits the ground running at 5:30 a.m. to work on her fiction. At night, you’ll find her hard at work on magazine editing, non-fiction book writing, and blogs.

“My craziest trick is that I regularly do my work standing up at a rolling butcher block counter in my kitchen. If I were to work sitting down, I’d fall asleep," White says. "I know it sounds awful, but I think of it as if I’m tending bar in the evening--a bar of ideas. And I always keep the kitchen TV on so it doesn’t seem too lonely. I drink several espressos at night, which really helps."


Late Night Rendezvous

CEO of the online meeting platform Groopt, Patrick Allen says his head doesn’t hit the pillow (or his desk) until about 3:30 a.m. That makes him the early bird among the site’s developer staff, who tend to stay up all night chatting on Campfire.

Located on the top floor or a quirky Victorian in San Francisco’s fabled Haight Ashbury neighborhood, Allen says the Groopt HQ is a haven for productivity, with feng shui that would make Confucius proud. “We firmly believe that to reach maximum productivity, you must work in the optimum environment, and this couldn't be more true for the night owl,” he says. Rather than revel in the quiet, Allen says it's not uncommon to find “three to five of our Troopers sitting around the coffee table at 3 a.m. hammering out user stories or crafting new experiments for cohort analysis,” which energizes him.

To be effective late, he says, you need to believe what you're doing is giving you an edge on the competition. "As Childish Gambino says, ‘While they be sleeping I'll be on to that new $hit.’"

To keep alert, they've stocked their pantry with fresh coffee, a Nespresso machine, and "mounds and mounds of Yerba Mate.”


Big Picture Thinking

Frank Aldorf, the chief brand officer of Specialized Bicycle Components sent us a reply at 1:49 a.m.--late for the guy who tries to turn in no later than half past midnight.

“It's actually fun working on this brand,” says Aldorf. But with a team in different time zones and a company that has offices in 28 countries, Aldorf’s day is mostly organized around meetings and connecting with people or travel.

“At night is the time when I get stuff done and can think about the bigger picture. It's focused. That’s the time when I can turn notes and ideas drafted on the fly into concepts and future projects. I read through saved articles and get inspired by my well-maintained RSS feed.”

Aldorf says he needs the right music on his headphones. “I can't live or travel anymore without my noise-canceling headphones and a station like KCRW.”

Aldorf doesn’t do caffeine at night and keeps the coffee consumption to 1 or 2 espressos a day. “Before I start my nightshift, I go for a short bike ride to sharpen my senses,” he adds, “But I know how important rest time is to be game the next day.” Which for him, starts back up at 6:30 a.m. 

What keeps you up at night? How do you stay productive? Tell us about it in the comments below.

Lydia Dishman used to stay up writing until 2 a.m. Now she's switched to waking up early, albeit with a LOT of coffee. You can read more of her work here.


Source : fastcompany[dot]com