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Showing posts with label multi. Show all posts
Showing posts with label multi. Show all posts

Nov 19, 2012

How Unisys Used the Power of SharePoint to Socially Enable a Global Workforce #spc12

Fresh from the SharePoint Conference in Las Vegas, my overview of a great session looking at how one multi-national company created a vibrant knowledge sharing culture using SharePoint.

I think that along with the analyst sessions, the customer showcase sessions at SharePoint conferences are the most valuable. I was particularly looking forward to this session as Unisys has long been at the forefront of collaboration and social computing with SharePoint.

I covered a session on Communities at Unisys at last year's SharePoint conference here on CMSWire. In this session, Gloria Burke, Director of Knowledge and Collaboration Strategy and Governance, took us through the three year journey to develop a global social intranet at Unisys.

To add a little extra spice, Gloria had this week been named as one of the top 7 Social Business Leaders of 2012. The stage was set.

Challenges

Speaking to an audience of over 300 people, Gloria opened the session by setting the scene at Unisys, a worldwide IT Services company with over 22,500 employees in 100 countries, dealing with both commercial and government clients.

The challenges that the business faced in 2010 would probably be very familiar, Gloria told us. They included knowledge silos, employees struggling to locate subject matter experts, an inefficient on-boarding system, a disconnect between ideas and innovation, and an inconsistent approach to the capture and re-use of knowledge. Everyone seemed to agree that this sounded all too familiar.

Vision

Gloria described her approach to dealing with these challenges. She had begun with a series of leadership interviews to assess internal views. For the external view, she had engaged analyst organizations such as Forrester Research and Gartner who provided external benchmarking. She used these inputs to define an end state vision for both tools and culture over a three year period.

The key elements of that vision included the development of a knowledge sharing culture, enabling employees to build a professional online persona, leveraging social tools to streamline access to information, integrating social tools into core business processes and empowering employees.  To realize the vision, the program would have to have five key work streams:

  1. connection and collaboration
  2. intellectual capital capture, repurpose and reuse
  3. knowledge access, management and governance
  4. infrastructure and application
  5. culture and transformation.

Tools

We were shown a timeline which illustrated the Unisys journey over the past three years. The journey began in June 2010 with the deployment of SharePoint MySites, which included integration to import skills from employees from PeopleSoft into MySite Profiles.

This was followed by the launch of a center for Communities of practice. The center provided information and features to help users find, join and organize communities, and included a community manager tool. Gloria emphasized that there had been a focus on both strategic — or top-down communities, and organic — or bottom-up communities.

Communities at Unisys are categorized as know what, know how, know who, and know more. Variations on classic knowledge management definitions I noted. Employees are hard aligned to communities relating to their business unit, but also have the option to self-subscribe to communities in which they are interested.

 

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Source : cmswire[dot]com

Nov 8, 2012

Five Tips for Successful Multi-Channel Conversion

With smartphone use growing and tablet sales set to hit 126 million this year, it’s all too easy for marketers to become overwhelmed by the challenges of multi-channel retailing and e-Commerce. But multi-channel commerce need not need be complex if we remind ourselves that it’s for people that interact with brands, not algorithms or stats on a dashboard.

These five tips, gleaned from our work with leading multi-channel brands, will help make the challenges of multi-channel retail surmountable, by bringing users into focus.

1. Act on Insight and Data, not Hype

It’s all too easy to get carried along by technical hype. Although this can be exciting and enjoyable, it’s fraught with danger if you don’t measure impact and base your business decisions on data, rather than what’s cool.

In a recent Forrester study this conclusion rings very true: “that in spite of technology advances and more sophisticated marketing techniques — nothing has really changed when it comes to what drives people to buy online.”

2. Do as Little as You Can for Tablets

You probably need to do very little to optimize the user experience for tablets. Just identify the big usability problems and fix them — such as removing Flash and adjusting presentational elements that may prove fiddly. And don’t yawn next time your tech team reminds you of the importance of standards compliance.

3. Focus Smartphones on Existing Usage Patterns

Smartphones need more attention. Let your existing data guide how you tailor for this touch point: are users primarily searching on smartphones and purchasing (later) on another device (e.g. tablet or pc/Mac)? We’ve observed this pattern in the fashion sector in particular.

The good news is you can already compare usage patterns between smartphones and fixed web using your web stats package by filtering by device type.

4. Think About Donald Rumsfeld when Choosing Your Data Analysis Tool

multi-device_shutterstock_87368453.jpg

As touch-points multiply it’s tempting to seek out an analysis tool that can help make sense of this multitude of unstructured data by applying some form of sentiment analysis. But, as exciting as many of these tools are, they tend to only reveal “known-knowns.” We’ve never heard of a single client reveal a single “unknown-unknown.”

You’re probably better off talking to your call center staff for an hour each week — since they, as humans, can interpret other people’s sentiment better than machines.

5. Observe Your Customers

There’s no substitute to observing behavior: be that in-store, on-line or on a mobile. Whether it’s in a usability lab or conducted remotely getting into the heads of real users completing tasks (using whatever touch point they’d like), this will be a great source of qualitative data to see how to optimize each of your channels.

Image courtesy of CLIPAREA/ Custom Media (Shutterstock)

Editor's Note: Interested in reading more on multi-channel marketing? Check out these tips from @kevinc2003: Multichannel Marketing in 2012: 3 Key Insights
 

About the Author

I founded WhatUsersDo so that organizations can base digital design decisions on UX insight (and not hunches).

 
 

Source : cmswire[dot]com

Oct 25, 2012

Content Strategy: Distracted Behavior is Good for Content Producers

If you’re involved in the business of digital content, then you know you contend with distracted consumers, multi-screened attention and multi-threaded conversations. You probably have thousands of post-its on your desk reminding you to use odd numbers in your headlines, refer to pop culture, tell stories, use video, don’t use video, etc. to make your content stand out.

All of this advice can be perplexing as much of it is contradictory. Truth be told, no one really knows why some content reverberates and other content that you thought was so amazingly awesome sits with no clicks. You can test, test and still not be sure why certain content resonates with consumers and other does not.

Know Why People Search

So what can you control? Well, you can control your positive attitude that eventually your content will reach your intended audience. Rather than multi-threaded conversations posing a problem, I actually think that changing patterns in consumer content consumption can be helpful to marketers.

The trick is to understand the mindset of your consumer while they are interacting with your content — or better yet, brushing up against it.

When people are online they are in pursuit of information. They may be bored out of their minds, but in some way they are looking for a distraction — a new nugget — that they can use or tuck in their back pocket for later. That’s why Facebook feeds are so popular — they change often enough to make it fun and worthwhile to check your feed daily.

Look at this chart that shows the five most popular information-seeking activities and their associated mindsets:

contentimage.jpg

Create Content for the Action

Let’s look at the five most popular information-seeking activities online and see if we can make some sense of how to create content for those five mindsets. We’ll use Ginny Redish’s example of content as a bite, snack and meal; meaning, a small piece, a larger piece and then the complement of information a consumer might want. (You can learn more about Redish’s formulation in her book, "Letting Go of the Words, Second Edition: Writing Web Content That Works.")

Activity Mindset Type of Content
Browsing Interested

Snack — if they find something about your content interesting, they will engage fully.

Browsing Example: I might be looking at a hashtag or within a group I belong to on LinkedIn for new and valuable information related to a specific topic. I’m not exactly sure what I’m looking for, but I have a sense I’m in the right place.

Following Fan

Bite, snack and meal — typically fans are engaged with almost all of your content, although they may be most interested in meals, as they are looking for robust information on a topic.

Following Example: There are certain bloggers whose content I check out — at least four out of five times a week.

 

Continue reading this article:

 
 
 
Content Strategy: Distracted Behavior is Good for Content Producers

If you’re involved in the business of digital content, then you know you contend with distracted consumers, multi-screened attention and multi-threaded conversations. You probably have thousands of post-its on your desk reminding you to use odd numbers in your headlines, refer to pop culture, tell stories, use video, don’t use video, etc. to make your content stand out.

 
 
 

 
Are you hiring?    Post your job today ($45 for 45 days)!
 
 
 

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Source : cmswire[dot]com

Oct 4, 2012

WoodWing Software Adds DAM Capabilities to Portfolio with Elvis DAM Purchase

Elvis DAM has a new owner. WoodWing Software, provider of multi-channel publishing solutions, has purchased Dutchsoftware, maker of Elvis DAM.

The digital asset management solution, developed in 2008, is powered by the Lucene search engine, best known for its use in Wikipedia, and is extensible through integrations with other apps and through plug-ins. The product, available for local installation or as a software-as-a-service, is intended to be open, scalable and easy to install and administer.

Working in Tandem

Hans Janssen, WoodWing Software CEO, said in a statement that publishers and corporations “are looking for solutions that support their increasing multi-channel publishing activities,” most notably rich media. He said that Elvis DAM “makes digital assets such as images and videos easily accessible and manageable,” and that its addition to the WoodWing portfolio strengthens his company’s market position.

The two companies’ main products have been working in tandem for some time. WoodWing’s flagship publishing system, Enterprise, is used as part of an integrated solution with Elvis DAM for a number of mutual customers worldwide. Moving forward, the companies said that Enterprise’s channel of over 90 partners will now also be offered Elvis DAM.

WoodWing President Erik Schut told news media that the two products are “very much complementary.” He noted that Enterprise provides a workflow for publishing to multiple channels in a collaborative environment, while Elvis “is all about securely storing a quickly growing amount of media assets,” classified with metadata for fast access and re-use.

Separate Product

Schut added that Elvis’ media assets can be accessed directly from Enterprise, and WoodWing intends to “bring the integration to an even higher level.”

Elvis will continue as a separate product, as will Enterprise’s ability to integrate with other, third-party DAM providers. Schut said the company was committed to open systems so that customers can pick the most suitable components.

Dutchsoftware staff will move to WoodWing’s headquarters, which is only a few kilometers away in Zaandam, The Netherlands. Founded in 2000, WoodWing’s products began with the line of Smart productivity and efficiency plug-ins. Its Enterprise Digital Publishing Solution, designed to publish content to multiple channels, includes the content management application Content Station.

 
 

Source : cmswire[dot]com

Sep 26, 2012

WoodWing Enterprise 8: New Collaboration Tools, Support for Adobe Creative Suite 6

WoodWing Enterprise 8 Released, Includes Support for Adobe CS6 WoodWing's Enterprise 8 multi-channel publishing system has been released. It includes new collaboration features, performance updates, and support for Adobe's digital publishing system.

Because WoodWing is popular among newspaper and magazine publishers, support for Adobe Creative Suite 6 — particularly its two key components, InDesign and InCopy — should be welcome.

New Features + Future Release Teased

One of the main highlights of Enterprise 8 is an annotation feature that will look very familiar to long-time users. Commenting on in-progress documents is now possible, notes can be approved or rejected, and comments can be answered. 

screenshot-woodwing8-2012.jpg
New collaboration features like commenting on in-progress documents had been requested by WoodWing customers.

Under the hood, performance updates have made uploading large files into Content Station up to three times faster. That's because WoodWing has added the JSON and AMF protocols in Enterprise 8. AMF is the format used by Adobe Flash, and that means Enterprise 8 can build Flash movies across all devices.  

Additionally, Enterprise 8 has made some internal changes to accommodate any future upgrades or support for publishing industry requirements. Woodwing has hinted that those future updates could include better reporting and digital asset management tools. 

Also inside Content Station, the Planning Tab has been extended to allow issues to be created across channels. This should speed up starting tasks and creating dossiers (what WoodWing calls articles or stories). The final new feature is a tool for setting up a specific workflow for archive files (such as zip files) or presentations that may have an alternate route in the workflow.

Adobe-WoodWing Partnership

For the past year, WoodWing has been an Adobe partner on its Digital Publishing Suite, and that is one reason for the tighter integration of Flash and InDesign. However, with the addition of the JSON protocol, Enterprise 8 is also more extensible with other third-party software. That means any of WoodWing's authorized partners can integrate Enterprise 8 and Content Station with their preferred add-ons.

 
 

Source : cmswire[dot]com

Aug 15, 2012

Got Java? Oracle Has Some Updates for You!

Oracle is providing a lot of updated and new Java functionality in one fell swoop with today’s multi pronged release. Let’s dig into a few highlights of each individual solution.

Oracle Wakes Up Java Market

In a nutshell:

Enterprise technology provider Oracle is releasing new versions of Java Platform, Standard Edition 7 Update 6 (Java SE 7 Update 6) and JavaFX 2.2, as well as the first release of JavaFX Scene Builder. With this release, Oracle is providing full availability of Java SE 7 Update 6 on Mac OS X, including the Java Runtime Environment (JRE) and the Java Development Kit (JDK), as well as the JavaFX 2.2 rich client platform and JavaFX Scene Builder.

A little more detail:

Java SE 7 Update 6: The latest version of Java SE introduces a Java Developer Kit (JDK) for Linux on versions 6 and 7 of the ARM architecture to address what Oracle calls “general purpose” ARM and for development platforms such as Raspberry Pi. This new JDK for Linux on ARM is made available under the Oracle Binary Code License and is available for download at no cost for development and production use on general-purpose platforms.

The latest version of Java SE also offers default inclusion of Java Access Bridge on Windows to provide direct communication with assistive technology applications, full integration with Oracle's Java SE implementation and full support and recommendation for use with Oracle Fusion Middleware.

Java FX 2.2: This upgrade introduces full Linux support for both x86 and x64 systems. The new application packager allows developers to bundle the JRE and JavaFX runtime libraries with JavaFX applications, which Oracle says enables end users to experience a traditional native installation process on Windows, Mac OS X and Linux. In addition, multi-touch support that allows for advanced application functionality from two or more points of contact on touch screen displays and touch pads.

Java FX Scene Builder 1.0: The new JavaFX Scene Builder is a visual layout tool for the JavaFX platform that enables users to design user interface (UI) screens by dragging and positioning components from a palette onto a scene. It has integrated development workflow with the NetBeans Integrated Development Environment (IDE), as well as compatibility with other Java IDEs and is currently available for Mac OS X and Windows.

Oracle Extends Java Value

Oracle has committed itself in the past year or so to extending the value of Java. In a February 2011 webcast, Oracle Java Evangelist Ajay Patel promised that the company is going to be more aggressive, "driving the pace of change" of Java, while understanding that customers want choice, from light open source all the way up to heavy application server platforms and enterprise products. Since then, Oracle’s Java-related activities have included the release of the the subscription-based Oracle Java Cloud Service, offering user-controlled virtual machines for individual customers, in June 2012.

Oracle Takes Java Over

With these latest Java upgrades, Ars Technica says Apple has “effectively ceded responsibility for Java to Oracle, which had begun taking over support of Java on OS X with the release of Java SE 7 Update 4 in April.” Although Apple has been distributing its own updates to Java and releasing security patches in cooperation with Oracle, Ars Technica predicts that Java users will receive updates only from Oracle moving forward. In addition, Ars Technica blames Apple for a “continuing inability to stay on top of updating Java” that resulted in the Flashback trojan attack that infected as many as 500,000 Mac-based Java users.

 
 

Source : cmswire[dot]com