Jahia Releases Wise For Sharing, Socializing and Collaborating on Enterprise Documents

Jahia has just released Jahia Wise enabling document sharing and collaboration no matter what environment you’re working in.

Jahia Wise

That is to say that Wise works either as a standalone, or with Jahia’s Web CMS system, xCM, with the option to use it as an on-premises deployment, or in the cloud. In fact, Wise has been built to be as flexible as possible and designed to meet enterprise needs whatever those needs are.

CMSWire sat down with Jahia to see exactly what it offered and was impressed by its clean user interfaces, and agility. That, however, is personal opinion, and if you want to see more on that you can go back to the preview last month.

The official release is today (Thursday) and with it Jahia is able to shed some light on what’s under the hood of this comprehensive application.

Jahia Wise Document Collaboration
 

Jahia Wise Functionality

The first thing that Jahia is offering is an application which, it says, costs only a fraction of the cost of other, similar applications from proprietary vendors with the advantage — leaving aside the reduced cost element — of not requiring large integration projects to fit into the enterprise environment.

It comes with all the usual sharing and collaborative functions of the systems of competing vendors, but it does so straight out-of-the-box. Other features in Wise include:

• Document sharing: This comes with versioning and history as well as lock in/lock out, permissions, mass imports, drag and drop import and gallery display.
• Social Collaboration: Enables users to comment on projects, task assignation, auto tagging, collections, validation workflow, wikis, blogs, notifications and all the other social enterprise features users require for work now.
• Web content: Enables users to centralize any type of data and avoid the scourge of the development of uncontrolled content siloes. It also enables content clipping for pulling data into the system.

On top of this, Wise also comes with a new email feature that enables users to feed information into project information spaces through the use of email. This also enables the integration and synchronization of email discussions into the collaborative processes being carried out in Jahia.

While the features and interfaces will be what attract the business user, it is the flexibility that is the really strong point in terms of the build, making much of the modularity of the Jahia Content Platform.

Agile Jahia Wise

In fact, when we talked with Elie Auvray, CEO of Jahia, about Wise at the end of the summer this was one of the points that he was at pains to underline.

When it comes to enterprise collaboration and document exchange, companies expect more and more integration with the information they share online on their intranet or website. The result is that many solutions on the market are cumbersome, complex and costly — especially in terms of integration.

 

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Source : cmswire[dot]com

Three Reasons to Fear Content Marketing

There’s a lot of chatter about content marketing these days. And rightfully so. It doesn’t matter if you’re the shop around the corner or a Fortune 100 company, done thoughtfully, consistently and responsively, content marketing builds loyalty, leads and revenues.

It’s not a trend that will come and go by next year. Which leads to three reasons why companies need to sit up, take notice and have enough sense to be afraid of it.

Reason #1: You’re not doing it.

Sticking your head in the sand is no way to deal with something you don’t understand. Content marketing isn’t a trend. It’s a way of building relationships through conversations with your customers. You may think content marketing won’t work in your _(Fill in the blank)_. Company. Industry. Marketing department. Sales structure. Business approach.

For every reason you have why it won’t work, you’ll find three proven cases of how it can. Probably the biggest determinant for knowing whether or not content marketing will work within your organization is to take a look at your corporate culture and your openness to change. Don’t underestimate these.

Content marketing bucks the trend of traditional marketing. It’s not about pulling out your 42-item check list and ticking things off as you prep for your product launch. There’s a lot of companies that are very good at that. Once the product’s out the door, the product collateral goes onto the website and the internal sales portal, never to be seen again. Because it’s crap.

Your culture has to be open to change to move forward with content marketing because often you have to make decisions on the fly. You have to be nimble.

Think about having a conversation with someone in a social setting. You ask them a question, and there’s a five to 10 minute lag before they respond. Weird. And I bet it’s a short interaction.

Here’s the corporate equivalent. Your customer says something in a social channel and you want to join in. But before you do, you have to get executive and legal sign-off on what you say, which takes five to 10 weeks.

That’s not content marketing. That’s corporate bureaucracy. Companies try to apply the same rules and regulations to conversations as they did through traditional marketing, and it eventually kills the interest and enthusiasm for content marketing initiatives.

Marketing through content needs to create value, and not everyone is going to sit around waiting until you’re ready to share your value. Instead, they’ll go to your competition, who already understands content marketing, and is ready, willing and able to pick up the conversation where you left off.

Reason #2: You’re not emotionally engaged in the content you generate.

I love Southwest Airlines. I know a lot of people say this, but I really do love them. They love what they do, and they want to create a better experience for their customers. Flight attendants tell great jokes, and they enjoy making people happy.

Then there are airlines whose employees clearly go through the motions. Passengers boarded. Check. Safety presentation. Check. In-flight service. Check.

Technically, they’re doing the same thing as Southwest, getting passengers from point A to point B. But if you look at people’s expressions, there’s no engagement. When was the last time you smiled all the way down the jet way getting off another airline’s flight?

 

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Source : cmswire[dot]com

Reaching the Empowered Customer with Data-Driven Marketing

The average consumer in 2012 is very different than the average consumer 10 years ago. For that matter, consumers today are a lot different than they were 10 months ago. Empowered by technology and with instant access to vast quantities of information, people have new rules for shopping, communicating and even relaxing. The bottom line is that consumers are now data-driven, which means marketers have no choice but to dive even deeper than their customers and competitors into the information goldmine.

Tweets, in-store purchases, QR codes and other tags, online searches, Facebook posts: all of these (and many, many other interactions) leave digital information trails that tell us how consumers interact, what they consider important and more. These sources add up and create what’s called “big data,” a repository that last year added up to 1.8 zettabytes of information in the U.S. alone.

But how do you harvest this information and analyze it to make marketing decisions?

Real Time Responses to Complex Data 

The answer is Integrated Marketing Management (IMM). Since customer behavior is cross-channel, cross-business-unit and cross-device, the IMM approach uses software solutions to combine all traditional and digital channels — even departments beyond marketing (sales, IT, etc.) — into a single, cohesive effort.

IMM provides a path to increased revenues, customer responses and relevancy by aggregating and analyzing all available data to nurture the customer journey with personalized offers and real-time responsiveness.

A great example of these analytics in action comes from International Speedway Corporation (ISC), the world leader in motorsports entertainment. This company used IMM to transition from old-school mass marketing to targeted, innovative and compelling fan experiences both on and off the racetrack.

While many marketing analysts regard NASCAR enthusiasts as the most brand-loyal fans in all of professional sports, ISC had not been able to leverage that devotion. The company had transactional information from its 12 racetracks, but the data was not analyzed effectively or translated into marketing strategy. As a result, ISC was losing out on valuable opportunities to create customer touch points and drive purchasing decisions.

Racing Towards Customer Insights

All that changed when ISC revamped its marketing analytics by replacing outdated collection methodologies and built a program with companywide buy-in. ISC started out by spending an entire year analyzing customer trends. This new data empowered the company to create thousands of unique customer segments, each with its own behavior pattern. Using this analysis, ISC developed all-new dialogue strategies, ranging from drip marketing and target up-sells to new loyalty programs and prospect nurturing.

The results of this data-driven, customer-centric approach were extraordinary. The first year after implementing its new program, ISC achieved a 153 percent of its prospect collection and purchase conversion goal.

According to Jim Cavedo, the company’s senior director of consumer marketing, 

The more data you can get into your CRM system and the more data you can use to help guide your decisions, the smarter you’re going to be, the more effective your marketing spin is going to be, and frankly, the more valuable your communications are with your customers. That lets them say, ‘Alright, I’m going to engage with you because clearly you know who I am, and you’re communicating with me the way I want you to communicate with me.’”

There is only one certainty about the future of the marketing industry: marketers can no longer be grounded in selling to large, mostly amorphous demographic groups. While marketers have no crystal ball, we know that the customer is now in control more than ever before, and the old way of doing things won’t cut it any longer.

 

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Source : cmswire[dot]com