Bing Ads Introduces Location Targeting For Advertisers

Bing Ads, the advertising platform from the Yahoo! Bing Network, has announced that they've integrated location targeting within their advertising system. With this update, advertisers will be able to improve on how well they and their ads can connect with their current and potential customers.

Similar to Google’s AdWords, this new location targeting tool enables users to choose to whom and where they want their ads to be appear. By being able to choose where an ad is displayed, advertisers can target customers in either a local worldwide capacity based on their location or the websites they’re visiting.

How does Bing Ads Location Targeting Tool work?

User first have to click on their location options setting, where there are basic and advance options to choose from. With basic options, users choose which places they don’t want to include as a target location. With the Advanced Targeting options, they can customize how their ads are displayed.  

• The first advanced option allows users to direct their ads to “people in, searching for, or viewing pages about your target location.” This option will direct ads to users who are either in an advertisers target location or who have mentioned the location in a search. For example, if someone’s search included Los Angeles then ads for the city would appear to that person, even if they weren't in Los Angeles area.
• The second option is to “to show ads to people in your targeted location.” This option will only show ads to people within the advertisers targeted location, so even if they are located in Toronto and search Washington, they won’t see ads related to Washington, only those that are related to Toronto.

Bing as a Formative Search Engine and Advertising Tool

The Bing network has gone through a variety of updates in recent months to make the system more efficient.

Bing Ads, which was originally called Microsoft AdCenter was renamed in September and at that time the company also updated their web interface and improved ad rotation controls.

Over the summer they started to improve how their search functions work. In July, their search engine system was updated to include paid ads, while in August, the company added Quora to their search engine to help results be more relevant and topical.

More recently, BingAds updated the reporting tool to help users be more efficient and productive, while making both recent and archived information easier to find.

 

 

Source : cmswire[dot]com

Shoutlet Integrates with Foursquare for Location-Based Marketing

Shoutlet, a cloud-based social marketing platform, announced that it is now integrated with foursquare, the location-based friend-tracker.

The new support for foursquare enables the Shoutlet 5.0 platform to provide the ability to track check-ins, mayorships, photos and tips, and to generate multi-level reports for foursquare locations, in campaigns that offer location-based promotions.

Check-In Demos

The Shoutlet platform allows users to manage multiple venues from one dashboard, instead of separately logging into sites. In its announcement, Shoutlet pointed to Fairmont Raffles Hotels Internationals, which has to manage more than 500 brand and hotel-level venues worldwide.

With the new integration, users can check out all foursquare venues, a specific venue or a group in near real-time, in order to see check-ins, mayor changes, tips and photos.

A new layer of data is also being offered — check-in demographics that show age and gender, as well as sharing stats to better inform future specials. Those specials can be set up and managed for all or some venues through the dashboard. Social metrics, such as check-ins, can be established as triggers for more location-based specials, or for announcements on Facebook or Twitter, via Shoutlet’s campaign publishing tool, Social Switchboard.

Social Switchboard is designed to allow marketing teams to build their social media campaigns in advance, and then set a variety of pre-scheduled markers and milestones, which can cause specific content to be published.

A Package Deal

Shoutlet CEO Jason Weaver said in a statement that the company “set out to create a meaningful service for do-it-yourself marketers with features that our customers crave and will ultimately help them do their job better.”

In addition to the trigger-based Social Switchboard, the self-service, cloud-based Shoutlet Enterprise Social Marketing Platform offers professional-level design tools for social media, the ability to create and segment social profiles, tools for creating and distributing custom social media content, and the ability to generate and manage customer relationships and analytics.

Other features include a contest platform, HTML5 web app building and social commerce.

Shoutlet recently obtained US$ 15 million in venture capital funding from FTV Capital, after reportedly turning down funding offers from 15 other VC firms and acquisition offers from several companies.

 

 

Source : cmswire[dot]com