Bing Ads Introduces Location Targeting For Advertisers

Bing Ads, the advertising platform from the Yahoo! Bing Network, has announced that they've integrated location targeting within their advertising system. With this update, advertisers will be able to improve on how well they and their ads can connect with their current and potential customers.

Similar to Google’s AdWords, this new location targeting tool enables users to choose to whom and where they want their ads to be appear. By being able to choose where an ad is displayed, advertisers can target customers in either a local worldwide capacity based on their location or the websites they’re visiting.

How does Bing Ads Location Targeting Tool work?

User first have to click on their location options setting, where there are basic and advance options to choose from. With basic options, users choose which places they don’t want to include as a target location. With the Advanced Targeting options, they can customize how their ads are displayed.  

• The first advanced option allows users to direct their ads to “people in, searching for, or viewing pages about your target location.” This option will direct ads to users who are either in an advertisers target location or who have mentioned the location in a search. For example, if someone’s search included Los Angeles then ads for the city would appear to that person, even if they weren't in Los Angeles area.
• The second option is to “to show ads to people in your targeted location.” This option will only show ads to people within the advertisers targeted location, so even if they are located in Toronto and search Washington, they won’t see ads related to Washington, only those that are related to Toronto.

Bing as a Formative Search Engine and Advertising Tool

The Bing network has gone through a variety of updates in recent months to make the system more efficient.

Bing Ads, which was originally called Microsoft AdCenter was renamed in September and at that time the company also updated their web interface and improved ad rotation controls.

Over the summer they started to improve how their search functions work. In July, their search engine system was updated to include paid ads, while in August, the company added Quora to their search engine to help results be more relevant and topical.

More recently, BingAds updated the reporting tool to help users be more efficient and productive, while making both recent and archived information easier to find.

 

 

Source : cmswire[dot]com

Microsoft Says Hello to 'Bing Ads'

Bing Ads. That’s the new name for Microsoft’s adCenter, and it will be used to self-manage search ads on the new Yahoo! Bing Network.

In an announcement on Sunday on its Bing Ads blog, Microsoft said that the new name also represented “an improved experience with new features” for managing marketing campaigns. It noted that recent improvements have included a new web interface, improved ad rotation controls and new tools that better enable the management of multiple accounts by agencies.

10-Year Agreement

The Yahoo! Bing Network is the name of the collaborative advertising ecosystem for placing keyword-based ads in search results, combining the resources of Yahoo! Search, Bing search and the two companies’ various partner sites. Partner sites include Facebook, Amazon, Viacom and WebMD, plus such networks as The Wall Street Journal Digital Network.

Microsoft community manager Tina Kelleher wrote on the Bing Ads blog that “the Yahoo Bing Network is comprised of 151 million unique searchers in the US who are likely to spend 24 per cent more than the average searcher, and likely to spend five per cent more than Google searchers in the US." In the U.S., the companies said, the Network reaches 46 million unique searchers who are not using Google.

Worldwide, the Yahoo! Bing Network said that it reaches 489 million unique searchers, 92 million of whom do not use Google. Another competitive advantage: Bing will be the default engine on the recently-announced Amazon Kindle Fire HD tablets.

In July, Microsoft and Yahoo announced a 10-year agreement, under which Bing acts as the technology behind Yahoo! Search, Microsoft integrates Yahoo! search technologies into the combined search platform, Yahoo! serves as the combined sales agent, and AdCenter — now Bing Ads — serves as the self-service ad platform. Display advertising will continue to be handled separately by each company.

30 Percent

The combined effort of these second and third-place search engines will reach about 30 percent of the search market, as the two companies position themselves against the 600-pound gorilla, Google.

Microsoft will deliver eighty-eight percent of search ad revenues generated by Yahoo! sites to Yahoo!, which is expected to result in more than a quarter billion dollars annually to that company.

Last week, Microsoft announced a new ad campaign, called Bing it On, to promote its search engine. As part of that campaign, it commissioned a study of 1000 individuals, with the results showing that users prefer Bing results over Google’s. It is also offering a Bing It On Challenge, which shows search results of five user-generated queries side-by-side, without either the Bing or Google brand, so that users can choose which engine provides the most relevant answers.

 

 

Source : cmswire[dot]com