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Showing posts with label revenues. Show all posts
Showing posts with label revenues. Show all posts

Oct 17, 2012

As Q3 Sales Slip, IBM Looks Beyond Hardware to Cloud, Analytics, Social

Big Blue released its Q3 numbers last night and it’s makes for grim reading. IBM revenues slipped below analysts' expectation as poor economic conditions around the world hit profits in American global corporations.

Hardware a Problem for IBM In Q3

Not that there is any real concern about the future of IBM. Mark Loughbridge, the company's CF0, stands by his predictions of a good year for IBM when it rounds up things at the end of the fourth quarter. That said, there is trouble in the kitchen. Hardware sales seem to be the principal problem this time around, even if figures in other IBM business segments were far from overwhelming.

Overall, the company reported a third-quarter profit of US$ 3.82 billion, down from US$ 3.84 billion a year earlier, with revenue sliding 5.4 percent to US$ 24.75 billion.

But if this were an "IT Christmas Carol," we might be citing the Ghost of Leo Apothekar-Past, as the drop of 13 percent in hardware sales that IBM experienced over the quarter is more than just a market hiccup.

Apothekar, you may remember, had tried to pull HP out of hardware last year, predicting that hardware was in for a rough ride. The move that cost him his CEO stripes at HP.

But it seems now that he was only reacting to the reality of a market that is steadily shrinking, as governments and large enterprises in Europe extend their IT replacement cycles and hold onto the hardware they have, in order to cut costs.

Global Problems

Indeed much of the revenue shortfall that we see in this set of figures was blamed on the economic woes in Europe, which translated not only into falling sales, but also fewer dollars for every sale, thanks to a weaker euro.

There were also signs of slowdown in the company’s technology-consulting services, but there were other problems as well. The problems included:

  • Geography: It wasn’t just Europe that performed badly — the US and Australia didn’t do too well, either. Revenue in US was US$ 10.4 billion, down 4 percent from a year earlier. Europe, the Middle East and Africa earned revenues of US$ 7.2 billion, down 9 percent on last year. Asia-Pacific managed to rise by 1 percent to US$ 6.5 billion, showing that India and China, despite everything, are still strong performers.
  • Software: This is generally considered one of the indicators of company health and this time around it didn’t do too badly, although it has performed better in the past. Revenues here were US$ 5.8 billion, with revenues from its middleware products like Tivoli, Lotus and WebSphere down 1 percent to US$ 3.6 million.
  • Systems and Technology: This includes hardware and totaled US$ 3.9 billion, down 13 percent on this time last year. Revenue for systems sales and services not including retail systems were down 8 percent on the year. System Storage revenue decreased by 10 percent from a year earlier. IBM says it was hit by the sale of its point-of-sale technology to Toshiba, was well as the introduction of new mainframe equipment that hit earlier lines.

IBM’s Cloud, Analytics, Social Business

However, IBM has invested in technologies that are quickly becoming the wave of the future, and expects to ride out difficult times using this.

By 2015, it has said on previous occasions, it is expecting to add US$ 20 billion to its revenue through cloud computing, analytics, its smarter planet initiative and investments in emerging markets.

 

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Source : cmswire[dot]com

Sep 17, 2012

Report: Canada's Online Ad Industry Had a Good 2011

O Canada! That’s the refrain from the online advertising industry, following the release of a report showing that its Canadian revenues rose 16 percent last year compared to 2010.

The annual report, "The Canadian Online Advertising Revenue Survey", was conducted by Ernst & Young for the Interactive Advertising Bureau of Canada (IAB Canada). One of its most notable findings was that French language online ad revenues rose 14 percent and constituted 19 percent of total Canadian online revenues in 2011.

Cdn Online Advertising to Grow 10% This Year

Forecasts indicate that the industry should grow by another 10 percent this year, to a total of CDN$ 2.844 billion, including French language ads.

The report noted that even as the pie is growing larger, consolidation among online publishers in Canada has resulted in the top 10 earners taking 84 percent of all online ad revenues, an increase of 3 percent from 2010. The top 20 earners accounted for 90 percent, also a 3 percent increase.

Search and display ads both grew, with search up 19 percent to nearly CDN$ 1.1 billion and display up 22 percent to CDN$ 840 million. Classified/Directories dropped slightly, down 2 percent from 2010. Online video continues its boom — online video ads grew a whopping 96 percent from the previous year.

Automotive continues as the largest category by revenue, accounting for 15 percent of the total — an increase of 3 percent. Packaged goods (12 percent) and financial services (10 percent) took the second and third spots.

Mining Data for Opportunities

By comparison, TV ads in Canada increased by only 5 percent and radio by 4 percent, while newspapers dropped 6 percent. Overall, online ads in Canada now represent a 21.7 percent share of the entire advertising market by revenue.

Challenges facing the industry include competition from social networks, ad agency emphasis on performance-based pricing and downward pressure on display CPMs. The continued growth of automated buying demand-side platforms has had a significant impact on display CPMs.

The report highlighted the need for “a more compelling rationale” for premium inventory management strategies by online publishers and for “more intelligently” mined audience and usage data that will identify content opportunities (check out :Are Your Digital Analytics Action-packed or Action-less?). The report also highlighted a need for multi-platform media owners to work with production teams who can support a high level of integrated ads while controlling costs.

 
 

Source : cmswire[dot]com