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Showing posts with label center. Show all posts
Showing posts with label center. Show all posts

Nov 7, 2012

"Cyberdraft" Would Press-Gang Geeks Into Government Service

Could your company's IT department or dev team soon be drafted as digital soldiers in an ongoing cyberwar?

The Cooperative Cyber Defence Center of Excellence, NATO's think tank for cyberdefense, is located in the beautiful medieval city of Tallinn, Estonia--the front line of warfare's future.

In 2007, Russian hackers paralyzed Estonia's infrastructure as retaliation for tensions with Russia's government--one of the world's first confirmed acts of cyberwar. Since then, Estonia's IT industry has served as the country's digital militia.

Some people would like to see the same thing in the United States.

There is talk of establishing an American “cyberdraft” in which entire companies could be drafted to defend government and private computer networks in time of war. Talk is theoretical right now, but it could be inching closer to reality. Cyberdrafts of various sorts already operate in Estonia, China, Russia, Iran, Syria, Israel, and elsewhere. The question of the relationship between private Internet security firms and crucial American government and business interests is one of the great unresolved questions of a cybersecurity bill expected during Obama's second term.

At the present time, relationships between online security firms and United States military and intelligence organizations are believed to be strictly informal. There have been cases of individual engineers and researchers at firms such as Google and McAfee comparing notes and offering off-record advice when foreign state-sponsored hackers were suspected of attacking government computers, but no protocol is on the books for press-ganging cybersecurity experts into government service. Google famously waded into the realm of cyberwarfare activism several months ago when it warned certain Gmail users they might be victims of state-sponsored attacks. These users disproportionately came from the political, think tank, and journalism worlds.

According to research presented at the 2011 International Conference on Cyber Conflict in Tallinn, legal precedent and tools exist for the United States to create a cyberdraft in a wartime situation. In order to mitigate concerns relating to the chain of command and the time-sensitive needs of protecting government and private sector servers, most experts agree that entire companies would have to be “drafted” and switch their entire focus to security-sensitive concerns dictated by government.

Recent government actions indicate that cyberdraft talk is, in fact, moving beyond mere theory. In August 2012, the Defense Department introduced extensive changes to their cyberwarfare rules of engagement that call for United States Cyber Command to collaborate with the private sector to defend non-government computers during emergency events. Cyber Command is the arm of the United States military that deals with offensive and defensive cyberwar capabilities. Even though the August rules call for the Pentagon to defend private business interests, the change nonetheless forces private IT and security teams to become de facto military partners during wartime.

One paper presented at the 2011 conference described both the potential need for a geek draft and the potential challenges. Authors Susan W. Brenner of the University of Dayton Law School and Leo L. Clarke believe that special wartime circumstances could dictate some form of a draft for security geeks to temporarily work in government service. Due to logistical and time frame issues, this would probably take the form of an entire company temporarily working in government service.

Private sector actors are, through government contractors, already being hired as cyberwar mercenaries. Defense giant Raytheon is actively hiring “cyberwarriors” to work with various intelligence and military entities. Raytheon is specifically hiring coders, engineers, and information assurance experts to work at installations in Fort Meade, Maryland, Melbourne, Florida, and various other sites. Fort Meade is home to Cyber Command and the National Security Agency, while a cluster of defense contractors locate cyberdefense-oriented offices in Melbourne. Other contractors, such as ManTech, also fulfill similar roles.

There are challenges to the geek draft. “If the draftees become full-time members of the military, it really doesn't make sense as a practical matter. The government would presumably only need to call them into action when a crisis arose--along with, probably, having them take certain actions routinely to help fend off attacks--so it might be better to use a kind of National Guard approach, so they were only 'called up' when needed,” Brenner told Fast Company.

Brenner believes that if a cyberdraft comes to the United States, it would likely take the form of a geek National Guard. A similar setup already exists in Estonia, where the country's Cyber Defense League is an informal militia of IT experts protecting the Baltic state's infrastructure from attacks by Russian and other hackers. The volunteer organization works under the umbrella of Estonia's Defense Ministry and jumps into action when the country's extensive electronic banking, utility, or military infrastructure online is threatened. Estonia is one of the most wired countries on earth; the small nation even holds their elections online, with citizens able to cast secure and secret e-ballots through a special encryption and virtual signature system. The country also has a thriving tech sector that's home to an abnormally large and robust startup scene.

While it isn't a cyberdraft, Israel is building a Jewish foreign legion of computer geeks. Unit 8200 of the Israeli Defense Forces (IDF), which specializes in cyberwarfare and cyberintelligence, is embarking on a recruitment drive in the Jewish diaspora. According to a report in Israeli newspaper Yediot Ahronot, representatives from the IDF will be sent to scour for Jews abroad with cyberwarfare potential with interest in speaking to military recruiters. The newspaper cites a military source as saying that “Our first order of business is to search Jewish communities abroad for teens who could qualify […] Our representatives will then travel to the communities and begin the screening process there.”

Unlike the NSA or Cyber Command, Unit 8200 serves as a hotbed incubator for Israel's thriving startup scene. Many of the country's best known startups boast 8200 alumni as founders or prominent employees; Unit 8200's alumni association even hosts annual startup fairs which attract recruiters from multinational corporations. Due to 8200 alumni's backgrounds in information assurance and cryptography, veterans are in hot demand among security firms worldwide. At the same time, this also creates a network of ties which gives the Israeli military significant leverage in the private sector for potential informal cyberwarfare assistance.

Similar situations where the tech community serves government cyberwarfare interests exist in China, Russia, and Syria. All three countries' governments and militaries hire hackers for cyberwarfare projects or collaborate with hackers on pro-bono operations performed for patriotic reasons.

If a geek draft ultimately does come to the United States, it will be through legislation. The proposed Senate Cybersecurity Act of 2012 was killed due to heavy lobbying by industry giants like Google and civil liberties activists groups such as the Electronic Frontier Foundation. Provisions in the Act would have arranged for coordinated responses by techies during large-scale attacks such as, say, a shutdown of U.S. banks. One of the biggest challenges for Obama's second term will be the delicate horsetrading of passing a new, revised cybersecurity act that will satisfy the technology sector, banking, utilities, the military, intelligence agencies, and other actors.

The ultimate challenge for the United States--cyberdraft or not--is the logistical demand for building a coordinated response to any future digital Pearl Harbor. In both cyberespionage and cyberwarfare, hackers backed by foreign states have been equally enthusiastic about raiding information and causing problems on government and prominent U.S. private sector computers. If that awful day does happen when large sections of the power grid are taken down or the banking sector finds themselves offline en masse, we'll suddenly find private Internet security firms working much more closely with the U.S. government.

For more stories like this, follow @fastcompany on Twitter. Find Neal Ungerleider, the author of this article, on Twitter.


Source : fastcompany[dot]com

Oct 26, 2012

Cisco Sees and Hears Social Media at New Listening Center

Networking technology provider Cisco has opened a Social Media Listening Center where interactive touchscreens offer visual data about the social media conversations Cisco “listens” to in real time.

See Me, Feel Me, Touch Me, Heal Me

The center, which Cisco says will be open to employees, partners, customers and visitors, features six large interactive touchscreens displaying a wide variety of data about social media conversations around Cisco and its brands, services and products. The Linux- and cloud-based proprietary Cisco Interactive Experience Solution creates the data visualizations and loads them onto the screens via an enterprise-grade browser. The data itself is generated by Cisco SocialMiner and Radian6 analytical solutions.

Specific visualizations include social conversations and engagement developing around various CiscoLive events, a global heat map displaying geographic dispersal of tweets about Cisco in real time, tracking of tweets about Cisco by identified “social influencers,” social conversations about Cisco products and services, and a social media word cloud that shows how popular certain relevant topics are in social media at any given moment.

Thumbnail image for cisco-social-center.pngThe Tip of the Iceberg

The new center, which is located in the Cisco Executive Briefing Center in San Jose, CA, serves as a customer-facing example of Cisco’s ability to track relevant social media conversations in real-time. Behind the scenes, Cisco operates a center to monitor Cisco and competitor social conversations and identify opportunities for customer engagement such as answering product questions and offering live support. Cisco has also deployed targeted social media listening centers for clients such as the London Olympics. 

Breaking Down the Dedicated Social Media Listening Center

In an August 2012 blog post, noted technology analyst and commentator Jeremiah Owyang offered a breakdown of what he sees as the increasingly popular trend of major brands and consulting firms opening dedicated social media listening centers. He defines a social media listening center as “a physical space where companies coordinate to listen and engage their market in social channels to achieve business use cases in marketing engagement, customer care, risk management, or operational efficiency of coordination and contact center deflection.”

According to Owyang, a properly deployed social media listening center serves as a tactic in a larger social media strategy, rather than as a strategy in and of itself. Unless there are clear business goals and measurable key performance indicators (KPIs) in place, the center will simply serve as a “shiny Twitter room.” In addition, the center must be properly staffed, fully integrated with other parts of the business, have support from key executives and use leading-edge social listening and analytical technologies. Without all these factors in place, Owyang warns the social media listening center will likely wind up being a case of “cart before horse.”

 

Continue reading this article:

 
 

Source : cmswire[dot]com

Oct 15, 2012

Aprimo Digital Messaging Center Provides a Single Location to Manage Cross-Channel Marketing

Marketing automation provider Aprimo has released its Digital Messaging Center, a cloud based hub for combining marketing tools with social media, analytics and CRM systems.

Aprimo announced the news at the DMA2012 conference in Las Vegas this week, and it offers real-time access to customer preferences and behavioral data from mobile, Web and integrated systems.

Another Step Toward Personalized Experience

Marketers want more information about potential customers, and putting disparate data together about the same person or company is getting easier. Harvesting tidbits from social media and using ever more powerful analytics systems is popular way of doing just that. Now companies like Teradata, Aprimo's parent company, are automating this tactic and pushing it out as an all in one, plug and play product.

The Digital Messaging Center provides automated processes for:

  • Message Creation — Streamline content with an online library, functional messaging templates and display optimization.
  • Deliverability — Increase inbox delivery rates for up to 10 million emails per hour with personalized rules, automatic bounce-back processing and list integration among others.
  • Personalization — Tailor offers and other messages based on complex customer data.
  • Recipient Management — Integrate big data/analytics.
  • Tracking and Reporting — Break down what’s working for individuals and/or target groups.

The Digital Messaging Center is available as a standalone solution or as part of Aprimo's Integrated Marketing Management (IMM) Platform.

Aprimo News Recap

Teradata bought Aprimo in 2011, and earlier this year, bought up eCircle for its email and digital marketing expertise. The Digital Messaging Center is a culmination of that eCircle purchase. 

In August, Aprimo debuted its Real-Time Interaction Manager to improve customer experience. Then in September, Aprimo Service to Sales became available on the Salesforce.com AppExchange for better business intelligence.

The Digital Messaging Center is Aprimo's most robust integrated marketing management platform to date, and as Gartner pointed out in its eCircle buyout report, the move puts Aprimo in a good position among global digital marketing companies.

A Digital Marketer's Dream

There's a common theme running among vendors of digital marketing solutions, and that is the marketers want a single location to manage the cross-channel marketing they do and the information they have. We saw that with the acquisition of Pardot by ExactTarget last week, we saw it with Ektron's addition of HubSpot into its Digital Marketing Hub (DMH) and with Adobe's integration of AdLens with SiteCatalyst. Of course Adobe's integration is not a complete package, but it demonstrates the need for integrated solutions that make it easier for marketers to design, build and manage cross-channel campaigns. So we ask…who's next?

 
 

Source : cmswire[dot]com

Aug 9, 2012

Microsoft Debuts Windows Phone Dev Center

Windows Phone developers now have a new online home, courtesy of Microsoft. The technology giant has unveiled the Windows Phone Dev Center, which it calls an evolution of the retired App Hub Developer Portal.

Top to Bottom Redesign

In a post on the Windows Phone Developer Blog, Microsoft describes the Windows Phone Dev Center as being “redesigned from the ground up.” In addition to streamlined menu options and links on the front end, on the back end the site sits on top of a more robust and scalable infrastructure.

Beyond changes to site layout and infrastructure, Microsoft is expanding the reach and payment opportunities for developers, who in the near future will be able to register in four times as many countries or regions, and get paid in three times as many as what’s possible today. Microsoft is also in the process of tripling the number of consumer storefronts for developers to sell their Windows Phone apps.

The Dev Center also now supports PayPal and allows developers to enter a unique price in each country or region. Furthermore, Microsoft is promising to provide the ability to add and manage in-app merchandise and track sales in the next version of Dev Center.

There are also other changes besides those to the site’s financial capabilities. For example, Microsoft has streamlined the account signup and submission processes and integrated Dev Center more with Microsoft Advertising’s pubCenter, so it’s possible for developers to create a pubCenter account and ad units from the same place they manage their apps.

In addition, Microsoft says it has improved features such as reports and analytics, beta testing, and portal integration with MSDN.

Windows Phone Readies for ‘Ramp-Up Year’

Although Windows Mobile/Windows Phone shipments only represented a small portion of worldwide smartphone shipments in Q1 2012 as reported by IDC, the research group said 2012 should be “considered a ramp-up year for Nokia and Microsoft to boost volumes.” During Q1 2012, there were 3.3 million global Windows Phone 7/Windows Mobile smartphone shipments, representing 2.2% of the market. Although the Windows Phone market share dropped from 2.6% in Q1 2011, total phones shipped grew a healthy 26.9%.

Windows Phone 8 Nearly Complete

Although Microsoft has not said whether the Windows Phone Dev Center will immediately be compatible, Microsoft should have the smartphone version of the Windows 8 operating system done in the next few weeks, with Nokia expected to announce new devices for a coordinated launch later in the year. One of the major aims of the new OS is to help Microsoft get back into the smartphone race.

Developers can use Windows Phone Dev Center for Windows Phone 7.5 or earlier apps. Microsoft says it will “fine tune and optimize the site and infrastructure in the weeks ahead.”

 
 

Source : cmswire[dot]com