How Did They Know I Unfollowed Them On Twitter?

Ever unfollow someone on Twitter--then notice that they unfollowed you back? How did they notice you unfollowed them? Our Social Media Agony Aunt has answers.

I had the experience recently of unfollowing someone on Twitter. He has about 800 followers, is following 400. A few days later, he unfollowed me. (I've had this experience several times in the past as well, which is why I checked.) My question is this: how did he know it was me? Barring him visiting my profile and noticing specifically, which is always a possibility, is there a tool you can use that alerts you who unfollows you? Or do people like that keep a list and crosscheck every time they lose a follow? This is something I've been wondering about for a while... thanks for your time! - Amélie

Dear Amélie,

There are quite a tools that will help a user monitor who unfollows them on Twitter. Here are four I've tried, so I know they are reliable:

* Followerwonk
* Who Unfollowed Me
* Qwitter
* NutshellMail

For some people, Twitter is a place of enlightenment, where the joys, sorrows, and intelligence of the world arrive on our personal screens faster than seismic waves (literally), a place where we may even make meaningful professional connections who help us do our jobs better.

For other people, Twitter is simply another weapon in their selfishness arsenal, a place where relationships are only as valuable as the other person's ability to help them (or their career). I am being a little extreme, but only a little: case in point, #TeamFollowBack, the meaningless practice of promising to follow back all of one's followers.

I don't monitor my unfollows, so I don't unfollow people who unfollow me on Twitter--and probably wouldn't even if I knew they'd hit the unfollow button. I follow people because I find their tweets interesting or educational, not because I want them to follow me back and rack up my follower count. It turns out a great many people on Twitter share my approach:

If their content is valuable, keep following. Isn't that why you follow in the first place? #shouldbe

— Kristin Swartzlander (@kswartzlander) September 4, 2012

@anjalimullany if you unfollow back, I'd question why you followed in the first place? It goes against what #Twitter is

— DeeDee (@deedee173) September 4, 2012

@anjalimullany If you get value from their tweets, keep following. Don't take it personally. Everyone uses Twitter differently.

— Lynn Stevens (@peoplingplaces) September 4, 2012

@anjalimullany No I continue to follow them because I followed them for their tweets not to get a follow back.

— Chet Thaker (@chetthaker) September 4, 2012

@anjalimullany @fastcompany I follow people who can teach me things I don't know.I don't care whether they follow me or not.

— Jay M. Oza (@5ToolGroup) September 4, 2012

@anjalimullany I don't unfollow them. I follow people because I enjoy their tweets,not out of some social obligation like Facebook-friending

— Palu Esgla (@pcsegal) September 4, 2012

@anjalimullany All about what type of content they offer. Breaking twitter down to small-town politics is short-sighted.

— Daniel Regan (@jabbercreative) September 4, 2012

@anjalimullany I take little notice of who follows/unfollows. My stream is for me.Unfollowing can be for valid reason. Each to their own.

— Rebecca Smith (@becs355) September 4, 2012

@anjalimullany I keep following them, slightly hurt though:)

— sarah grossi (@sarahgrossi) September 4, 2012

That said, I suspect many people on Twitter who "unfollow back" did not want to out themselves to me in public, and that there are a many Tweeters who, as you have observed, engage in that practice. A few people did explain to me why they "unfollow back":

@anjalimullany Often I follow people out of politeness from them following me even if their content isn't relevant. If they unfollow, me too

— AJ Munafo (@AJ_Mufasa) September 4, 2012

@anjalimullany it depends. If I was only following out of courtesy, yes.If I like their tweets/ content, no.

— Freedom (@FreedomReeves) September 4, 2012

Okay, fair enough. I don't "courtesy follow" anyone, but I can imagine professional circumstances in which it's more awkward to not follow someone back--like a colleague, or a business contact--than it is to just follow them back out of politeness. I can also imagine circumstances under which one would not want to see one's ex's tweets in their stream:

@anjalimullany If it's someone who I know & am interested in what they have to say, I continue to follow. Unless it's a break up!

— Alan Adams (CIC) (@AlanCIC) September 4, 2012

Of course, unfollowing back because you realize the person who unfollowed you was annoying/mean/boring/overwhelming/offensive/etc, seems quite reasonable to me, as well:

@anjalimullany If I like your content, I'll follow. If your content is relentless or boring, I won't follow.

— Brandon Marshall (@TNBrando) September 4, 2012

@anjalimullany I'll keep following them if I benefit from their perspective, connections, etc. Gen'ly, I unfollow if they do 10 tweets n 30s

— Jimmy Locklear (@J5locklear) September 4, 2012

Some people take unfollows personally, which leads to them unfollowing back. I don't think they should, but far be it from me to dismiss the legitimacy of another person's feelings:

@anjalimullany I usually unfollow them as well. But I'm a bitter, spiteful Twitter-er.

— Alex J. Martin (@amartinmedia) September 4, 2012

@anjalimullany I usually unfollow out of spite, but only after I'm done crying into my "Why don't people like me?" journal.

— Jillian Sederholm (@JillianSed) September 4, 2012

It's worth noting that some people expect to be unfollowed back:

@anjalimullany I don't always follow back or unfollow back. It depends on who it is. I expect ppl to unfollow me if I unfollow though. :-/

— ro | c | o (@RoarCio) September 4, 2012

Nevertheless, take heed, Fast Company Twitterers: in general, your Agony Aunt finds the concept of serial unfollow back-ing silly and antithetical to the whole point and culture of the Twitterverse. Maybe it's like that saying, "An unfollow for an unfollow will make the whole world followerless." Or something like that.

Sincerely,

Anjali

P.S.: Whatever you do, don't do this (even though it's a good song):

@anjalimullany I park my car in front of their house and blast "in your eyes" until they decide to follow me again

— causerconsulting (@builditup) September 4, 2012

[ Image: Flickr user Kat Selvocki] Got a question for the Agony Aunt? Use the form below to submit your questions. And if you want us to protect your anonymity, don't use your real name.
Source : fastcompany[dot]com

SharePoint Projects: Ant Clay on the Importance of Vision

Everyone wants to believe that there is a single bullet solution to solve all SharePoint problems. While the answers are never that simple, the starting point is: asking the question "why?"

Ant Clay, Founder and CEO of Soulsailor Consulting Ltd, is one of a new breed of SharePoint business technology consultants. Known to ask clients repeatedly “Why?” until they breakdown and admit “they just don’t know,” we thought we'd turn the tables on him to ask a few questions about SharePoint, governance and the upcoming release of SharePoint 2013.

Question: What do think is SharePoint 2010’s strongest capability? Why?

Ant Clay: SharePoint 2010’s strongest capability is probably its downfall for most organizations and that is its “flexibility.” With a good SharePoint business consultant, developer, designer and architect you can create pretty much any awesome business functionality you want.

Being more specific, what I love about SharePoint 2010 when compared to previous versions and other platforms is Managed Metadata. I love having the ability to use both a formal structured taxonomy as well as a folksonomy and even promote items from the folksonomy into the structured taxonomy.

The real benefits for customers I think is that this opens up a world of being able to present contextual information (knowledge, people, content and actionable activities) based on who you are, preferences, where you are in the solution and what you are doing. Definitely an area that can deliver significant business value to both organizations and individuals alike.

Q: When it comes to implementing SharePoint, where do most organizations go wrong? Is it more about a good Info Architecture or a strong governance strategy?

AC: I think, actually that’s not true, I know that most organizations go wrong with SharePoint by focusing their time and efforts on what is complicated, but not truly complex and that is the technology implementation. There is a common tendency to not consider the following four areas which I see as being of utmost importance for success and business value:

• SharePoint Vision/Strategy
• Business Alignment
• Holistic Governance Approach
• Change Management.

The reality is that SharePoint projects are in essence people projects and therefore are not straightforward — we need to deal with this complexity and best practices just don’t cut it.

I see Information Architecture as a small but very important part of Information Governance which again is just a single “wave” in what I refer to as “The Waves of SharePoint Governance” which covers a range of areas key to good governance.

So to answer your question I see that Governance is most important, but that contains a number of elements that all need to be addressed holistically.

Q: Speaking of governance, what is the first thing an organization should consider when creating their SharePoint governance strategy? Is there a one size fits all approach to SharePoint governance?

AC: The first thing is not to kill too many trees! :) Seriously the amount of governance documents that are 10’s if not 100’s of pages long that get printed, never read and left gathering dust is amazing.

The first thing to consider about SharePoint Governance has nothing to do with governance at all, it’s understanding the platform or project's vision, its “why?” or the difference it is going to make for the organization. If you have within the project team and across the organization a shared understanding and shared commitment to that “why” then governance becomes that much easier.

There isn’t a one-size fits all approach to SharePoint Governance in my mind, but there are two focal points:

• What it is
• How to apply it

“What it is” refers to the governance framework that you adopt. There are lots out there, but I would recommend people adopt one that isn’t technology focused and leads with the business; I’ve developed a framework “Waves of SharePoint Governance” which I’ll be writing about in more detail soon (and will form the basis of the book I am currently writing!).

 

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Source : cmswire[dot]com