This week we got some practical advice on how to tame that deluge to feed informed marketing campaigns. We heard why some of those campaigns fail, were led down the path of a customer journey and heard how all of these complexities are forcing changes in how we approach our work.
Swimming in a Sea of Data
How to Untangle the Data Deluge
Phil Kemelor (@philkemelor):When did web analytics officially die? Perhaps a good benchmark was earlier this year when the Web Analytics Association renamed itself to the Digital Analytics Association to recognize that there is a lot more to the digital world than fixed web and that social and mobile channels also needed to be added to the mix.
5 Tips to Improving Marketing Campaigns Using Data
Anil Batra (@anilbatra):Marketers spend millions of dollars on digital marketing campaigns every day. Analytics help marketers get the most of out of every dollar spent and drive great benefits for them and their organization. Data collected at each step of the way to conversion can help marketers and their agencies in optimizing each campaign's performance. Below I've outlined five tips on how to use the data to optimize marketing campaigns.
The New Data Savvy Adaptive Marketing
Julie Hunt (@juliebhunt):Marketers for many organizations are facing evolutionary pressures to transform marketing practices and processes to the always-on state of Adaptive Marketing, a new iteration of direct marketing that wants to engender a unique brand experience for individual customers.
At the heart of Adaptive Marketing is a customer-focused organization that is committed to constantly re-craft product offerings, sales initiatives and marketing tactics to match individual customer needs and wants. Adaptive Marketing is fueled by a matrix of customer intelligence analytics and maps into enabling continuously improved customer experiences.
Leveraging the Volume, Variety and Velocity of Business Data for Effective Marketing
Andrew Joiner: Analysts predict that within a few years, the CMO will have a larger IT budget than the CIO. Why is that? It’s because marketing is increasingly becoming a data-driven exercise and the organizations that can best understand and act on information will win the hearts and minds of customers.
Customers Know What They Like, Do You?
Lost at 'Like': The 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
Mark Simpson (@markj_simpson): According to HubSpot, 93 percent of adults on the Internet are on Facebook, yet only one percent of a brand’s Facebook fans will ever make their way to the company’s main website.
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Source : cmswire[dot]com
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