This Week: The Death of Web Analytics + iPhone 5 Goes Enterprise

Data Delusional?
It may be that web analytics is dead. But that's only because the scope of our data is exploding. Here's how you can untangle the data deluge.

We know all this information is used to drive marketing actions — Adaptive Marketing is a perfect example. As our recent Tweet Jam showed, it's data + optimization that leads to ROI.

Join our upcoming web engagement webinar — learn how smarter use of analytics can save you time and boost your team's effectiveness (register here).

Salesforce: Boundless Ambition
The 90,000 people at Dreamforce this week were blasted with social, mobile, cloud optimism — and scores of product news. While in the trenches we learned how to be marketing ninjas, that marketing clouds are gathering, that Chatterbox aims to kill Box, mobile is everything and that HR is shifting.

Whew — we've got #DF12 fatigue.

iPhone 5 Lands on Planet Earth
As if Dreamforce cloud mania wasn't enough, back on earth the iPhone 5 arrived. Of interest are the iOS 6 enterprise features and frights (think BYOD hell).

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Source : cmswire[dot]com

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