Recession Relief: New Job Openings at CBS, Alfresco, Heroku, Red Hat, Odopod and Interact Intranet (1-Nov-12)

Start off Fall with a new gig — we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Business/Executive 

Director of Professional Services at Aspera (Emeryville, CA):
The Director of Professional Services will support the rapid expansion of Aspera’s Professional Services organization. We’re looking for a passionate, driven individual who has provided and managed hands-on technology solution consulting services to enterprise customers and possesses a broad and deep understanding of IT infrastructure, networking, and security. She or he will have a strong technical acumen and excellent system design skills along with the ability to manage complete customized development and implementations. Great communications skills are a must for customer presentations and demos, requirements discovery, collaboratively working out designs, and managing customer expectations, while upholding Aspera’s high standards for maintaining outstanding customer relationships.

VP of Platform Security at Heroku (San Francisco, CA):
Heroku is looking for a security leader to join our team and help us advance the state of the art in cloud security. You will work closely with all areas of Heroku to shape our security policy. You should be as comfortable talking with customer CISOs as you are communicating with internal engineering teams. Hands on software development, operations, and penetration testing experience are a must. You should be current on the latest security research and how it impacts our platform and our customers' applications.

Content/Website Management

Web Content Manager at Seagate (Cupertino, CA): 
Our website is often the first experience a customer or partner will have with Seagate, so creating a great first impression is a top priority. We are looking for someone to be the champion of our website visitors and to help us delight them. The Web Content Manager is responsible for transforming our vision and strategy into an effective online experience for our customers and partners alike. They will act as a liaison between stakeholders and online marketing – driving compelling content, interactive tools, product merchandising, and meeting KPIs.

Content Marketing Manager at StackMob (San Francisco, CA):
StackMob is looking for a visionary content marketing producer who can take an idea or information and weave it into a compelling story and deliverable. He or she will be responsible for content marketing strategy, creating and distributing relevant, effective communications to key agency stakeholders. The content manager will also support the marketing department’s outreach related to the StackMob brand. This role will serve as a critical member of the marketing team with an emphasis on content development, writing, multi-media and social media execution. 

Editorial/Copy Writing 

Copywriter at SolutionSet (Palo Alto, CA):
SolutionSet’s digital practice is seeking an enthusiastic, quick-thinking copywriter with experience writing email copy for Global Marketing Campaigns (emails, websites, mobile, off-line materials). The candidate must work collaboratively with designers, strategists, project managers and account leads, be able to deliver polished copy under tight deadlines and have a deep understanding of the nuances involved in writing for emails. If you’ve got a solid portfolio of work, an upbeat attitude and a desire to work in a friendly, creative and fast-paced environment, and have at least 3 years of experience working as a copywriter for a digital advertising and/or marketing services agency, we’d like to hear from you.

 

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Source : cmswire[dot]com

Recession Relief: New Job Openings at SalesForce, Autodesk, Canonical, Versant, Opera and Liferay (11-Oct-12)

Start off Fall with a new gig — we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Business/Executive 

Director of Corporate Development at Opera (Oslo, NO):
Opera seeks a dynamic, energetic and hardworking person to work with corporate development and strategy. As a Director of Corporate Development at Opera, you have an important role to play throughout the entire process from strategic planning and roadmap development to M & A transactions and integration/follow-up. This includes working with business units and external advisers and consultants to evaluate business opportunities, as well as liaising with investment bankers, brokers and consultants for acquisition opportunities.

Vice President of Mobile Media at Greystripe (New York, NY):
As a competitive, motivated, sales leader, you will utilize your in-depth understanding of the mobile media industry and complexities of the underlying technology from either an ad sales or media planning perspective. Lead your team in driving new mobile business and strategic engagements with top marketers and ad agencies. Work in an entrepreneurial environment that is performance-driven. With tremendous upside earning potential, you will enjoy coaching your team to deliver exceptional results while exceeding sales goals.

Content/Website Management

Content Strategist at Manifest Digital (Chicago, IL): 
The content strategist creates and owns the following content processes deliverables, and collaborates with other disciplines to ensure accuracy: assessments, content mapping, content structuring, content tagging and content staging and migration.

Content and Communities Manager at Hibu (Bellevue, WA):
The role holder is responsible for assisting the Head of Content in the delivery of quality, engaging, hyper-local content and developing and managing a content strategy that drives user engagement and builds a community around hibu products. The role will also include assisting the Head of Content in the management of key content partnerships developed as part of Internet Yellow Pages and the Local Portal. There is scope for this to include acquiring, on-boarding and relationship managing of content partners. The successful candidate will need to develop a fast understanding of product objectives and work closely with technical, business development, and marketing members of our organisation, so strong communication skills are needed. 

Editorial/Copy Writing 

Copywriter at Salesforce.com (San Francisco, CA):
The Copywriter’s primary responsibility is the creation of intelligent, original and effective advertising under the immediate direction of the Associate Creative Director and Executive Creative Director. While the digital space depends heavily on the visual aspect of a communication, the quality of the idea is vital and is very much a shared responsibility of the writer and art director. Copywriters are expected to take on a leadership role with regard to providing excellent client service and leadership.

Brand Journalist at Kontagent (San Francisco, CA): 
Kontagent is looking for a creative Brand Journalist who can take an idea or information and turn it into a compelling story—and do it in multiple mediums (blog, newsletter, presentation, video, etc.). Part-­journalist, part-­marketing strategist; the Brand Journalist will help to develop, implement and measure the effectiveness of content-focused marketing efforts. This role will serve as a critical member of the Marketing team with an emphasis on content development, writing, multi-media and social media execution. Working with the senior Marketing team, the Brand Journalist will support the creation of content to drive marketing campaigns and help identify necessary strategies that will help the company penetrate new markets and generate and nurture leads.

 

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Source : cmswire[dot]com

Five Strategies to Increase Product Visibility in an Oversaturated Market

With another holiday shopping season upon us, maximizing product visibility in the e-Commerce market is one of retailers’ biggest hurdles. Keyword-rich product descriptions are important, but that alone won’t be enough to differentiate your product lists from your competition’s this holiday season.

It’s predicted this holiday season’s consumer online shopping spree will be US$ 54.47 billion. To capture a significant chunk of that, retailers must rethink their strategy for pushing their inventory through the digital static to the front of shoppers’ screens.

From ensuring your site is architecturally sound for top search engine rankings, to actively seeking out online customer reviews, retailers can make easy tweaks to their websites to ensure their inventory is in plain view.

Here are five defined strategies retailers can implement to boost their products’ visibility:

1. Have a Clear Website Blueprint

Before pouring time and money into search engine optimization efforts, make sure your website has an SEO-friendly foundation. Every website needs logical site architecture to ensure that search engine crawlers can index each page effectively. Consistency in your naming conventions, sitemaps, header tags, internal links and inbound links provides search engines with a clear blueprint of your site, allowing them to determine which keywords match your offerings.

Create clean informative page titles, metatags and spider friendly URLs. Without a thoughtful structure, search engines are forced to guess your specialty, resulting in unrelated, untargeted traffic onto your site.

2. Avoid Duplicate Content

Few pain points lower a website’s search ranking faster than duplicate content. Google and other search engines refrain from listing substantially similar web pages in search results, pushing websites loaded with redundant content further to the bottom, if not off the first page.

With many e-Commerce retailers battling holiday time constraints, repetitive content becomes a major issue. Too often, online merchants copy and paste manufacturer product descriptions onto their website to save time — that’s missing a unique opportunity to add SEO value. Always rewrite product descriptions to guarantee that they’re tailored to your site, that they speak to your specific audience’s needs and that they are rich with important keywords.

Be careful not to create duplicate content inadvertently by showing the same results on two separate URLs (for example, if the only shoes your website sold were Nike, but clicking on “shoes” or “Nike” yielded different pages with the same products). Avoid these SEO penalties by sketching out a logical taxonomy for your pages, using canonical URLs and having an easy-to-use redirect tool, so you don’t need to be a web programmer to correct the problem.

3. Quality Links Matter

It is no surprise that the Web churns out large amounts of spam; SEOmoz estimates around 60 percent of all web pages fall on the more questionable side of the trustworthy spectrum. In order to provide web users with the highest quality search results, search engines analyze links to gauge a website’s trust and popularity.

Collecting link-backs from popular and highly trusted domains boosts your own site’s credibility, resulting in a significant increase in your SERP ranking. Links from industry-specific websites versus links from general or irrelevant sites speak louder to your own reputation, and boost your site’s placement above the fold. Google also considers internal links when evaluating your page rank, so be sure to incorporate internal links in your overall linking strategy.

 

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Source : cmswire[dot]com

Recession Relief: New Job openings at Microsoft, SpringCM, Tealium, MindTouch, Klout and SugarCRM (04-Oct-12)

Start off Fall with a new gig — we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Business/Executive 

Director of SEO Engineering at Demand Media (Santa Monica, CA):
Demand Media is looking for an ambitious, hands-on Director of SEO Engineering to join our team in Santa Monica, CA. This individual will lead technical SEO strategy across Demand Media’s network of properties. We’re looking for a self-starter who wants to be on the leading edge of developing technology and website optimization. This Director of SEO Engineering will possess a forward-looking approach to the search industry and the future of SEO and be a key player in defining Demand Media’s SEO strategies and best practices.

Director of IT at SugarCRM (Cupertino, CA):
We are looking for a Director of IT with the follwoing responsibilities: in conjunction with the Chief Financial Officer and VP of Systems Operations, envisions strategies and implements IT vision for the organization, proposes and implements policies and procedures for all areas of IT, oversees the IT operations area including network, IT security, telecommunications, IT business continuity plans and end user support and more.

Content/Website Management

Senior Content Publishing Manager at Microsoft (Redmond, WA): 
The Corporate Communications Group in CCCMG seeks an experienced digital editor to work as part of a dynamic team of editors and producers that manage the Microsoft News Center - the news and storytelling resource for journalists/analysts and others that closely follow the company. This individual will work closely with other editorial content managers as well as numerous internal and external stakeholders to cover news and announcements across the company.

Web Editorial and Content Curation Manager at Hulu (Tokyo, JP):
This Web Editorial & Content Curation Manager will be responsible for managing editorial content on the website, and curating content on our service. This position will ensure the website is up to date in terms of content, functionality and usability to drive a substantial increase in the number of visitors and the smoothest traffic pass for visitors to subscribe the service. This role also oversees all marketing message boards across owned, earned and bought media, including customer emails, blogs and social media. 

Editorial/Copy Writing 

Technical Writer at KANA (Glasgow, UK):
We are looking for an enthusiastic Graduate with excellent communication skills (oral and written), an inquisitive nature, an eye for detail, an affinity with technology, a natural ability to learn quickly and a commitment to excellence. The successful candidate will be joining the small but perfectly formed publications team who are responsible for managing the design and production of the technical documentation for our software products, online help systems and user community websites.

Copy/Concepter at Blast Radius (Paris, FR): 
When it comes to engaging customers we believe something magical happens when we connect with consumers. We help our clients move from the product-flogger to consumer ally—and trust us; this is a move worth making. It's all a question of how you engage people. As a Conceptual Copywriter, you know all about this, so – if you are passionate about your work, fervent about digital, fanatical about delivering the right message, we have a great role for you!

 

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Source : cmswire[dot]com

Recession Relief: New Job Openings at Yahoo, Box, Hannon Hill, Crownpeak, Janrain, Salesforce.com and Elcom (6-Sep-12)

Start off Summer with a new gig — we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Business/Executive 

Director of Product Operations at Yahoo (San Francisco, CA):
Yahoo! is looking for an experienced Director of Product Operations for our Media Horizontal team. Some of the responsibilities include: work with product teams (PM, Engineering and Design) to deliver of horizontal Media products, create and manage a cadence of Media Experience alignment and prioritization with key partners, drive trade-offs across Media properties to create the highest value growth and engagement outcome for Media as a whole and more.

Director of Global Enterprise Marketing at Belkin (Los Angeles, CA):
As a Director of Global Enterprise Marketing, you will be responsible for the overall integrated marketing strategy for the global enterprise business; partnering with Sales, Branding, Public Relations and Marketing Services to provide a cohesive and holistic marketing strategy to promote and launch Belkin products. The Director of Enterprise Marketing will ensure Belkin’s overall brand is consistent and adhered to over multiple communication vehicles including packaging, signage, advertisements, trade shows, literature, sales tools, etc.

Content/Website Management

Senior Web Content Editor at MathWorks (Natick, MA): 
We are seeking an experienced Web content editor to join the eMarketing and Creative Services team. In this role, you will edit and write content for mathworks.com, such as home page promotions, product descriptions and other customer facing content. You will also lead cross-functional content design and development projects such as video scripts and the home page banner program. This involves setting strategic direction and leading programs involving peers and senior managers.

Interactive / Web Manager at Convio (Austin, TX):
You have solid experience developing corporate websites to support business/marketing goals. You will own and manage the corporate website performance and oversee website information architecture, content production, and maintenance to maintain and exceed departmental goals. You love collecting feedback and put that feedback into motion. Developing new and exciting content solutions, making smart recommendations and implementing improvements to take website performance to the next level is something you dream about every single night. If this sounds like you, please…. Read on, we’ve been looking for you!

Editorial/Copy Writing 

Copywriter at Rivet (Chicago, IL):
The Copywriter is an experienced creative practitioner with special verbal skills. Main responsibilities include developing themes, concepts and copy for specific clients. Some of the responsibilities include: work directly with art directors to concept and present internally, contribute to ideation process; be able to bring unique ideas to the table, ensure quality control through copy editing and more.

Web Copywriter at Rocket Media (Gilbert, AZ): 
ROCKET MEDIA is seeking an individual with top-in-field writing/editing skills who can create effective, targeted content and deliver it with power and elegance. As a Content Editor for this growing company you must be able to multi-task, maintain a professional attitude and possess excellent communication skills. This role will include interaction with many types of clients and job responsibilities will include writing content for clients’ web pages, blogging, and email campaigns. Candidates should be extremely organized and motivated individuals with great writing skills and the ability to follow the ROCKET MEDIA style of thinking outside of the box.

 

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Source : cmswire[dot]com

Customer Experience: A Cost Benefit Analysis of Simplicity

Simplicity for the customer causes complexity for the organization.

When Manish Chandra was launching Poshmark, a shopping party app, one of the design decisions he faced related to the payment system. It was relatively easy to plug PayPal in. However, Chandra was focused on making everything really easy for the customer. So, instead of using PayPal, his developers spent two months developing a system where payments could be made in two clicks.

The result of Chandra's relentless pursuit of simplicity for the customer was a mobile app that has been a big hit.

Very few organizations have the tools to develop a business case for simplicity. There are no models that I've come across that articulate the return on investment on making something easy to do. This is a huge gap in management metrics.

We know the costs of making things simple; Two extra months of developer time. But we rarely know the value that will accrue. So, in most organizations the pressure is there not to spend those two months.

Making it simple for the customer causes many challenges for the organization.

Customer simplicity is internally disruptive. I once worked with a bank that had an online mortgage application form that requested 14 separate pieces of information from the potential customer. This application perfectly integrated with the bank's internal systems. The problem was that they were getting 2 enquiries a week through the form.

A new manager arrived and demanded improvements.

The web team radically simplified the form, requesting only three pieces of information. The organization was shocked. Internally, everyone hated the form. It's incomplete, they complained. It won't integrate with our systems, they complained. We'll keep getting stupid enquiries from Mickey Mouse, they complained.

The manager decided to give it a try.

In the first week they got 180 enquiries. And yes they did get stupid enquiries from Mickey Mouse and the likes. But in the first three months with the simple form they did 20 times more revenue than in the previous three months with the older, more complex form.

Making life easier for the customer makes life more complex for the organization. Staff who are customer-centric are often seen as troublesome by their colleagues because they are always putting the customers' needs first. There is a very strong internal force to make life as easy, as smooth, as possible.

Many organizations find it very hard to measure outcomes. It's a much simpler job to measure whether you have a payment system than to measure how easy it is to use your payment system.

I see the same organization-centric thinking around content. The focus becomes on producing the content itself because that's a relatively easy thing to do. To focus on what the content helps the customer to do is much harder. But that's where the value lies.

Measuring the content or the app is the old model. Because of the Web we can now measure much better how things are used. Let's focus less on what we produce and more on the use.

About the Author

Gerry McGovern, a content management author and consultant, has spoken, written and consulted extensively on writing for the web and web content management issues since 1994. His latest book is titled The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online.

 

 

Source : cmswire[dot]com

Collaboration Startup ClearSlide Aims at Sales Teams

Shopping around for an online collaboration suite just got a little more interesting as startup ClearSlide has raised nearly US$ 30 million in new funding.

The slide sharing and web based meeting platform is geared toward sales teams, but it could be an intriguing option even compared to industry mainstays like WebEx and GoToMeeting. 

Love Those Videos

Who doesn't love to watch videos online? What about videos of your coworkers during meetings? Not quite the same thing, but for people who need to take video meetings, share documents, make presentations and generally work together from a distance, this kind of tool is quite powerful.

Because there are so many options out there for videoconferencing, anyone looking to implement a new system at their company is probably looking for something very specific. This is actually pretty important, and searching for which system to use can get confusing fast if there arent particular tools that are needed or even known about. 

In fact, that's one reason why systems like WebEx are so popular. Companies have been using it for years and have a level of familiarity that breeds both contempt and satisfaction. WebEx is great for things like screen sharing, and even desktop remote control during a training session, for example. WebEx has native apps for BlackBerry, iOS and Android for those who need to meet with customers, partners or coworkers on the go.

ClearSlide also offers web based video meetings, but it adds lots of support for sales teams with things like highly integrated email, analytics and tracking. The Live Pitch feature allows for presenting to prospects without having them download anything and the ability to jump between slides and websites.  

Analytics and Prospecting

Clearslide offers Salesforce integration, detailed reports and public links to share with prospective new clients. WebEx doesn't go quite as deep on the analytics, but it does offer up to 720p resolution during video calls. It's not clear what kind of video quality ClearSlide is offering at this point. 

For GoToMeeting, there's also less of a focus on the analytics and reports. However, Citrix, the company behind GoToMeeting has recently acquired collaboration suite Podio, and it's now integreated with GoToMeeting for a more robust workfow and productivity oriented package. 

Pricing and Other Features 

ClearSlide appears as the much simpler solution compared to WebEx or GoToMeeting. It's more focused on one particular thing, and that's helping companies close sales. That might be good for them as they try to disrupt the web conferencing business, but for potential customers, it may not be quite the right fit. For example, WebEx integrates with Microsoft Outlook and GoToMeeting has the Podio ingegration mentioned above.

Furthermore, in June Cisco announced WebEx Social, an even more ambitious project that will integrate more social media features and document collaboration couresy of Microsoft Office. Both WebEx and GoToMeeting have US$ 50 per month packages, but ClearSlide pricing is not given on its webiste. There are free, trial and enterprise level packages available. 

It comes down to what exact features a company might need, and no doubt all three platforms will continue to evolve. For those companies already doing business with either Cisco or Citrix, breaking in might be a bit tougher for ClearSlide, but then again, those companies may really like the mix of features ClearSlide offers. Tell us in the comments what collaboraton tools you use and what you like or don't like about them. 

 

 

Source : cmswire[dot]com

Recession Relief: New Job Openings at Bridgeline Digital, Apple, Tumblr, Sapient, VMware and Autonomy (30-Aug-12)

Start off Summer with a new gig — we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Business/Executive 

Director of Business Development at Bridgeline Digital (New York, NY):
The Director of Business Development will be responsible for cultivating new customer opportunities in the New York metropolitan area, helping our local team to grow our customer base. He/She will have strong prospecting and strong relationship building skills. Your strong listening skills will allow you to understand a prospects web challenges, pain points, and their initiatives that can be accomplished by leveraging web based technologies. This web savvy self-starter will be independent and have very strong communication, writing, presentation, and follow up skills.

Director of Support at Tumblr (Richmond, VA):
Tumblr is seeking an innovative, passionate customer service leader for our Support Team in lovely Richmond, Virginia. Some of the responsibilities include: leading a 19-person team providing customer support 7 days a week in 11 languages; crafting strategies, processes and messaging for responding to user requests, analyzing user feedback, tracking and improving upon measures of customer service success and more.

Content/Website Management

YouTube Content Manager at Demand Media (Santa Monica, CA): 
We are looking for a YouTube Content Manager to coordinate the delivery of thousands of videos throughout our network of leading lifestyle channels and engagement of millions of viewers. This hire is responsible for video uploads, community management, content merchandizing, annotations and general tracking and reporting through the YouTube CMS system. In addition, this position will work closely with the Demand Media ad-sales team to develop and deliver branded channel sponsorships.

Content Manager — Software for Smart TVs/Tablets/Mobile at Samsung (San Jose, CA):
Samsung Electronics is looking for a Content Manager for an innovative service for mobile devices, tablets and smart televisions. This person will review, edit and identify content and work closely with internal teams and content partners to optimize the experience. The position requires exceptional interpersonal skills.

Editorial/Copy Writing 

Junior Copywriter at Backbase (Amsterdam, NL):
Do you like writing crisp and clear copy? Can you translate a complex technology into easy to understand product and marketing collateral? Are you obsessed with the web and social media and know the ins and outs of the blogosphere and becoming a thought leader? We are looking for someone who loves to write: blog posts, white papers, contributed articles. Your job will be a mix between content production (white papers, blog posts, ghostwritten articles for our executive team), content curation (think ‘This Week in Engagement Banking’, the BANKNXT ticker) and editing/correcting press releases and web content.

Manager Copywriter at Sapient (Brisbane, AU): 
As a Copywriter at Sapient, you are responsible for managing the overall copywriting efforts for a specific client(s). May involve managing other copywriters in their overall efforts to research, conceptualize, write, proofread and edit original content and digital experiences. You will help to determine tone, style, structure and voice of editorial content, based on available space, knowledge of editorial principles, aesthetic sense and brand considerations, working directly with Creative Directors, Digital Brand and Media Strategists, Art Directors, Interactive and Front-end Developers, IA’s, Content Specialists & Designers.

 

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Source : cmswire[dot]com