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Showing posts with label mapping. Show all posts
Showing posts with label mapping. Show all posts

Oct 26, 2012

Rhythmia Medical Maps A Better 3-D Picture Of A Beating Heart--From The Inside

Boston Scientific's new heart mapping and navigation tool is the first sign of its larger interest in electrical mapping systems for the human body.

Heart conditions show up as irregularities in the organ's electrical routine. Heart surgeons and physicians sometimes check in on that routine by using catheters with electrodes at their tips. They winds up a vein or artery in patients legs or arms and into their heart chambers where they record electrical signals thundering through the muscle.

But as insightful as the procedure can be, it results in a picture that's flat--a sketch of what's going on at best. Now a company called Rhythmia Medical is developing a system for translating mere pings into pixels to give doctors a clearer picture of the heart's architecture and electrical activity--in 3-D--as it pumps. Rhythmia’s researchers have been able to cut the time taken to map the heart's electrical activity by at least half in preclinical and clinical tests, Peter Sommerness, general manager of Boston Scientific's electrophysiology division, tells Fast Company.

The first part of Rhythmia's new two-part system involves a new kind of catheter with 64 electrodes. It’s designed to track electrical signals coursing through the heart as it beats, as well as sketch its geometry and internal shape. Part two involves making sense of all the data that the souped-up catheter is collecting. The company has designed software that translates the electrical signals into 3-D visualizations.

For patients with irregular heartbeats, or arrhythmias, the sensors and the mapping software are designed to give physicians an unprecedented view of a patient’s heart chambers, helping them not only identify that there's a problem but spot which sections of muscle could be the source of irregular beats.

Electrophysiology and 3-D visualization is an area Boston Scientific is getting serious about, and Rhythmia is part of a larger plan. “We want to increase the size of this venture and this partnership. And that means growing our footprint in the Boston area with these critical skill sets,” Sommerness says. Though non-cardiac applications for Rhythmia’s tech have yet to be developed, it’s entirely possible that it could be adapted for use outside the heart.

“Electrophysiology is a $2.5 million space, and it’s growing rapidly. This tool is an essential strategic piece,” he explains, adding that Rhythmia's high-data density electrodes and visualization tech, presented as a complete package, was what was appealing to the higher ups at Boston Scientific.

Rhythmia, based in Burlington, Massachusetts, was founded in 2004 by two business school graduates, Leon Amariglio and Doron Harlev. They were looking to start a successful business, but “one that had a greater good other than the commercial one,” Harlev tells Fast Company. They were sure of one other thing: The way to go was to build something new. “We felt that innovating our own technology was something that would bring value,” Harlev explains.

With experience in finance behind them, Amariglio and Harlev were in the unique position of starting a high tech venture without any personal experience in the medical device space.

So they spent the first year together researching and brainstorming, sitting in at labs and hospitals in the Boston area. They developed a handful of ideas in that time, many of which needed to be abandoned sometimes after months of effort. Until Rhythmia finally stuck. “No one makes perfect decisions and neither did we, but that was the process,” Amariglio tells Fast Company.

Where building a business is concerned, Amariglio says that entrepreneurship is less about taking risk and more about managing risk. For the two partners, their plans seem to have paid off.

Rhythmia was scooped up by Boston Scientific earlier this month. Boston Scientific bought the company for $90 million and intends to pay another $175 million over the next five years if the company meets certain targets. It comes at a crucial time for Rhythmia, which is looking to get its diagnostics checked out and greenlit for use by the FDA. Clearance permitting, Boston Scientific expects to begin limited market launches of the system in 2013.

Nidhi Subbaraman writes about technology and health. Follow on Twitter, Facebook, or Google+.


Source : fastcompany[dot]com

Sep 14, 2012

Touchpoint Dashboard Launches Customer Journey Mapping Tool

Touchpoint Dashboard Launches Customer Journey Mapping Tool How do you track customers’ interactions with your company? Touchpoint Dashboard has released an online customer journey mapping tool to do just that.

The Wichita, Kansas-based company said that the software is the first SaaS application of its kind. It allows a company to map all customer touchpoints, visualize how customers feel, and analyze where problems exist.

Touchpoints, Attributes

By using this mapping, Touchpoint said, a business can see where it fails to meet customer expectations, how that failure is affecting the bottom line, and what activities are costing the most in terms of loyalty, retention and profitability.

The Journey Map shows a grid where columns represent the customer journey or lifecycle, rows indicate company departments and the squares at the intersections are the touchpoints. Clicking on a touchpoint shows its attributes or details. Each one can be scored to determine cost, impact and ROI. Its colors can indicate touch type such as phone, email, in-person or web.

Touchpoint screenshot.png

Charts and reports can be generated that either summarize or detail the map and the attributes. Filters allow for touchpoints to be isolated by their attributes. In a pain point analysis of the same touchpoints, columns indicate importance to customer, rows indicate cost to fix, and colors indicate source of the pain point.

Multiple Users

The online application allows multiple users to participate in the mapping process without the need for additional licenses — according to the company, this is a key difference between Touchpoint and other mapping tools. Dashboard views of information and reports can be customized for specific needs such as presentations to executives or departmental teams.

Touchpoint co-founder Anne Cramer said in a statement that industry analysts and consultants are promoting customer journey mapping as an effective tool but “they are telling us that they are frustrated with the inefficiencies associated with traditional mapping methods”.  Her company, which began as a project to make journey mapping easier than it was on consultant-led customer experience projects, was filling a need for “an easy-to-use journey mapping tool that delivers action-oriented business intelligence".

 
 

Source : cmswire[dot]com