HootSuite Teams Up with Compendium for Added Content Marketing Muscle

Managing social media teams with HootSuite just got a jolt of marketing juice, thanks to the integration of Compendium's content marketing tools.

Compendium helps companies create content for customized distribution, and its partnership with HootSuite now allows for that content to be saved as a HootSuite draft. Once the Compendium material is saved as a draft, it can then be scheduled and sent out to selected social networks.

Both Companies Growing

HootSuite and Compendium are both growing, and the list of their respective new integrations is proof of that. Because they are both involved in sharing the same or similar content to different networks and channels, this partnership is fairly intuitive.

Compendium has recently teamed up with marketing automation big shot Eloqua, and with cross-channel marketer ExactTarget. Both of those partnerships kicked off this summer, but more recently,

On the other side, HootSuite announced  Webtrends analytics integration, a new chat feature and a centralized Command Center tool in October.

Social Media Strategy

Compendium and HootSuite both can help companies build and deploy social media strategies, and Compendium even compiled some specific tactics it gathered from 200 companies into a little how-to infographic. It shows the best times to publish to each channel — Facebook, Linkedin and Twitter — how long the posts should be and a few do's and don'ts we never thought of.

LinkedIn, Twitter and Facebook have different peak visit times for B2C and B2B companies.

While this is hardly a controlled, comprehensive study, it does give insight into what many marketers are thinking when it comes to social media. We think the main takeaway here is that reusing original content is extremely valuable.

HootSuite and Compendium are hoping businesses will use their tools to help spread those messages to the right people at the right time. The free integration is available to all HootSutie Enterprise customers and is located in account settings.

 

 

Source : cmswire[dot]com

HootSuite Integrates with Webtrends Analytics, Seeks Social Media ROI

HootSuite is launching an integration with Webtrends Analytics, a move the company says will increase the range of measurement tools available to HootSuite Enterprise users.

As a result of the integration, HootSuite enterprise users can now create custom, automatically generated reports that show the impact of social media messaging on customer conversion. In addition, users can compare the effect of social media messaging across different channels to determine where engagement is highest.

HootSuite says the integrated Webtrends Analytics capabilities also allow users to evaluate metrics such as which specific social media account or page provides the most valuable traffic, which time of day produces the highest volumes of traffic and engagement, and which specific types of messages and words drive the highest conversion rates.

HootSuite Pursues Integrations

Hootsuite has been aggressively pursuing integrations with a variety of social media networks and service providers to expand the functionality of its enterprise social media management platform. HootSuite is designed to allow users to collaboratively execute campaigns across multiple networks from a single Web dashboard. Integrations and plug-ins make campaign measurement — and management — more robust and easier to perform.

In August, HootSuite refreshed its GetSatisfaction app to include integrations with Facebook and Twitter. Users of GetSatisfaction, which was designed to ease the building of online social communities by transforming social media interactions into conversations between companies and customers, now have the ability to push and pull content across both platforms from one dashboard.  

In July, HootSuite started offering all users full access to Google+ Pages. As a result of this expanded integration, all HootSuite users (both paid and free) can manage Google+ Pages alongside other social channels, and have access to Google+ Pages functionality in the HootSuite dashboard. In August, HootSuite collaborated with Yammer, allowing all Yammer users to monitor and reply to Yammer conversations within HootSuite.

Other recent notable HootSuite integrations include a partnership with HubSpot for social lead generation and integrations with Instagram and Slideshare, all occurring in June.

In Pursuit of the Holy Grail

According to the Vancouver Sun's "Digital Life" blog, the integration of Webtrends Analytics signals that HootSuite is chasing the “Holy Grail” of corporate social media: ROI. Calling social media ROI “a complex puzzle that taxes companies as they struggle to balance investment in social media with its returns to the bottom line,” the Sun concludes this partnership is “aimed at putting the pieces of that puzzle together, delivering quantifiable results that tell a company or organization exactly how much money they’re making or what their return is for each and every tweet, Facebook post or other social media interaction that delivers a web link through the HootSuite dashboard.”

The integrated HootSuite-Webtrends capabilities are now available free to HootSuite Enterprise and Webtrends Analytics On-Demand clients.

 

 

Source : cmswire[dot]com

Hootsuite Conversation: Real-Time Chat for Community Managers

Enterprise social media management technology provider HootSuite is launching Conversations, an internal communications tool.

HootSuite Conversations is designed to allow real-time internal communications among individuals and teams from the HootSuite social media dashboard. Users can also rebroadcast Conversations comments and threads across other social networks, as well as import commentary from other social networks into Conversations.

Contacts can be imported from Gmail and Yahoo accounts, and the application automatically recognizes when a contact is online. In addition, anyone with an email account can be invited to join a conversation — HootSuite membership is not required.

Community Management Eased

According to BetaBeat, the new Conversations tool is a “community manager’s dream.” BetaBeat notes that Conversations will be “useful for corporate communications teams who collaborate on building content for various social channels on Hootsuite … [it] can streamline a lot of the work that happens on other platforms into one dedicated place.”

BetaBeat mentions specific community management benefits such giving community and brand managers the ability to collaborate and provide feedback on content (like tweets and status updates) before publishing it. In addition, BetaBeat says customer service reps handling social media accounts can benefit from having “conversations surrounding specific tweets or updates.”

HootSuite Makes Team Effort for Business Users

Conversations gives HootSuite users an extension of the enterprise collaborative capabilities provided by the Teams tool. With Teams, HootSuite Pro users can integrate with Conversations to enable real-time communication among members of a specific internal group. This will allow organizations to govern content and manage access to social networks.

Administrators can configure the platform with their organizational structure and assign permissions at organization, team or social profile levels to ensure only appropriate users can post messages or respond to comments. HootSuite Teams also supports review-and-approval workflows.

In addition to the governance features, Teams users can perform group-focused tasks such as:

• Assigning messages for follow-up
• Adding multiple social networks to a team
• Connecting team members to multiple teams

As businesses continue to migrate to social media for both internal and external communication, HootSuite continues to add new features and applications that make it easier for enterprises to connect their members. HootSuite Conversations is currently available in free beta. Basic HootSuite users can engage any individual in conversation, while HootSuite Pro users can engage in specific team conversations.

 

 

Source : cmswire[dot]com

Twitter, Hootsuite Partner up on Ad Campaign

Twitter and Hootsuite have partnered up for an ad campaign by giving away US$ 100 Twitter advertising vouchers to Hootsuite Pro account holders.

30,000 of them to be exact. Not all Hootsuite Pro accounts are getting vouchers, but the move does give us a bit more understanding of what Twitter is up to now that the company has decided to change some of the user restrictions involved with its API. 

Twitter Sees Value in the Enterprise

Twitter isn't the only social network that integrates with Hootsuite, but those lucky enough to get the US$ 100 advertising credit can redeem it right when they log in to the popular app. Hootsuite is sending out emails to the selected voucher winners, and a dashboard pop-up will appear to nudge them into redeeming it. 

By changing its API rules, Twitter is trying to make better use of its partner and devloper relationships in order to promote its own platform. One way to monetize Twitter is to charge enterprise companies for access to tweets and things like trending topics through apps like Hootsuite. The API changes are also made to encourage people to build apps in areas like analytics and CRM. 

Hootsuite the Big Winner

Hootsuite integrates with other social networks and apps, but with Twitter taking away some features through its API change. Hootsuite now becomes perhaps the most robust Twitter client. The new ad campaign solidifies the Twitter and Hootsuite relatitionship, and whatever future moves Twitter makes will surely include more of this type of cross promotion.

Twitter looking to small and medium sized businesses with its Hootsuite partnership.

The Hootsuite ad vouchers are only available to U.S. based accounts and then only for those who have never advertised on Twitter before. Additioanlly, the vouchers must be used up by the end of the year. 

 

 

Source : cmswire[dot]com