NetShelter Introduces Earned Advertising Platform, Re-brands

InPowered, a service that helps brands with digital marketing, has launched its Earned Advertising Platform, a platform which allows users to create ad campaigns by themselves without having to work with InPowered professionals.

Inpowered was introduced last December as part of NetShelter, an advertising network. At that time, the cloud based InPowered platform was designed to make advertising easier for companies by curating and promoting favorable content from websites and blogs. It collected this information for the company and showed them how well their product and how well their competitors products were being received. In turn, marketers could use this information to tailor their ads appropriately to help influence consumer response.

What is Earned Advertising?

In a video promoting the product, President and Founder Pirouz Nilforoush said the company’s goal is to: help marketers leverage the trust of earned media in order to influence a broader sense of consumers.”

In using InPowered, companies will have be able to promote the positive aspects and most favorable reviews of their products. Companies will be able to create ads that don’t look like ads, but rather links to articles. They can then pick out what stories they think are the most favorable for a particular product and promote it over a social medium, such as Twitter or Facebook or through the NetShelter network.

This "earned advertising" allows businesses to positively promote their products and allows consumers to see what experts and industry professionals are saying about it — instead of merely relying on what the company’s marketing department is telling them. With the Inpowered system, users are then able to see charts and statistics on how this ‘earned advertising’ has influenced consumers.

Earned media is really a unique beast; it’s really the holy grail of marketing said Jeremiah Owyang, Partner and Industry Strategist for Altimeter Group “because earned media is the most trusted source of information people have between each other and therefore it resonates the most.”

inPowered Video from erica forte on Vimeo.

What’s in a Name?

Along with the launch of the Earned Advertising platform, it’s been also announced that NetShelter will re-brand themselves with a focus on Inpowered and what it offers users. They will now be called Inpowered Inc., but NetShelter isn't disappearing. It's being incorporated into the Inpowered Inc. parent company to be used along side the Inpowered platform.

 

 

Source : cmswire[dot]com

Source Metrics Offers Social Marketing Optimization and Analytics Platform

So much social media, so little ROI. That’s the idea behind a variety of tools that try to measure the ROI of social campaigns, such as a new social marketing optimization platform from Source Metrics. 

Started in 2008, Source Metrics focuses on the metrics of leads, sales, click-throughs and conversions, presented in real-time by property. The aim, the Ottawa-based company said, is to answer the question "what works and how well?" Source Metrics had previously provided analytics and marketing campaign management tools, which are now included in the new platform, and it joins other social media management platforms, including HootSuite, Alinean, Google’s Wildfire Interactive and Salesforce’s Buddy Media.

ROI Measurement

Targeted at advertisers, digital agencies, PR agencies and chief marketing officers, the Source Metrics platform enables marketing campaigns to be adjusted as metrics indicate. Users can publish, promote, monitor and analyze their social marketing efforts across channels, including Facebook, Twitter, YouTube, LinkedIn, blogs and email campaigns.

In Source Metrics, ROI is measured through such end results as online revenue or inducing people to respond to a call-to-action, such as a download or a signup.

Brand mentions are ranked by reach and categorized by sentiment, so that the platform user can engage with the commenter. Various social channels are tracked for growth, engagement and performance, allowing a marketer to see trends at a glance. The platform’s API can be utilized for integrating the data with in-house applications.

Social Metrics Campaigns/Reporting
 

CEO and co-founder Scott Lake, the co-founder and former CEO of create-your-own-ecommerce site Shopify.com, noted in a statement that there is no shortage of social media monitoring services. "But what do brands do with the data?” he asked.

Is Revenue All?

He said that Source Metrics’ solution is to provide “visibility into social marketing activity, and then take it one step further with real-time intelligence that shows how campaigns are performing,” coupled with the capacity to take action. Source Metric’s solution is one of a series of efforts to help businesses determine which parts, if any, of their social media marketing budgets are worthwhile.

A recent report from the Altimeter Group surveyed approaches to determining social media ROI. The report, called the "Social Media ROI Cookbook", noted that only 30 percent of brands consider themselves effective in connecting their social media campaigns to revenue. Fifty-six percent said the disconnect was because they were not able to tie social media to business outcomes, 39 percent pointed to a lack of analytics expertise or resources, and 38 percent blamed poor tools.

But ROI, measured as revenue generated, “isn’t everything” when measuring the value of social media, the report said. The vast majority of respondents — 84 percent — said the primary business impact of social media marketing was creating “insight that helped us meet customer experience goals.” In other words, boosting the brand can be a separate and more important goal than enlarging the bank account.

 

 

Source : cmswire[dot]com

ADAM Cross-Media Collaboration Tool Enhances Digital Asset Management Platform

ADAM Software has released Teamwork, a new solution for managing cross-media marketing campaigns. Teamwork addresses many of the workflow and tracking weaknesses that customers have long complained about in ADAM’s digital asset management (DAM) platform.

It’s All About Teamwork

Modern marketing efforts now include an increasingly diverse mix of content types from video to audio and images, but many traditional DAM tools really only manage text. This forces organizations to manage other assets offline using a complex mix of difficult to track manual processes. These shortcomings are exactly what ADAM’s Teamwork addresses.

The solution is a direct result of ADAM’s three-month-old partnership with ConceptShare, a collaboration platform provider that has also partnered with other DAM vendors like OpenText. Teamwork integrates with other ADAM products and allows users to review, proof and approve campaign media. The platform includes workflow that enable organizations to orchestrate everything from simple to complex approval cycles with multiple teams, parallel activities and sophisticate rules.

ADAM Teamwork annotations

In addition to workflow, Teamwork provides an audit trail of all annotations and approvals and allows organizations to configure permissions so that users only have access to content they are approved to see. The product also has several other key features:

• Compare the altered to the unaltered version of a file
• Current and archived campaign overviews
• Approver and reviewer management
• Designed for use by non-technical users

Additional details about Teamwork are available on the ADAM product page.

Getting More Information

Teamwork is available now. ADAM is offering 30-minute webinars to demonstrate the features Teamwork. The webinars are free, but registration is required.

 

 

Source : cmswire[dot]com