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Showing posts with label badgeville. Show all posts
Showing posts with label badgeville. Show all posts

Oct 10, 2012

Jive Software to Drive Engagement with Badgeville Game Mechanics

Jive Software has announced the integration of Badgeville game mechanics into its social collaboration platform, an effort to increase engagement and adoption among those using the system on a daily basis.

It's not that Jive isn't so appealing to people, but by offering rewards for sharing information, for example, companies have another tool to make new workflows a bit less painful to introduce.

Rewards and Reputations

Simple psychology tells us people like to be acknowledged for the work they do. They like knowing the work they do matters. Game mechanics or gaming principles give people instant feedback and rewards for performing desired behaviors. With Badgeville's system of leader boards, levels, achievements and of course badges, Jive Software customers have an inventive way to make collaborating a bit more interesting.

screenshot-jivebadgevilleachievement-2012.jpg
Rewards for filling out a personal profile are a popular gamification technique.

Jive Integrates Box File Sharing

Jive also announced a new Box file sharing feature called Box Embed. It gives access in Jive to Box features via an API. Box files can be up and downloaded from Jive, documents can sync across both systems and there is also a cross system search feature. Social collaboration always becomes much more productive with document sharing abilities, and with Box, a powerful ally is added to an already impressive Jive system.

Gartner researchers again pointed to Jive as a leader in Social Software for the Workplace in early October. Jive ecosystem and vision for social were cited as strengths.

Two of the newest social tools Jive showed off before this week were its intelligent activity streams and Jive Anywhere integration. Both of these features kicked off during the summer, and they are no doubt part of why Gartner continues to rate Jive so high. 

 
 

Source : cmswire[dot]com

Sep 5, 2012

Badgeville Releases Its Gamification Platform for Drupal

Thumbnail image for badgeville logo 62012.pngDrupal, get ready for some fun. Badgeville announced the launch of its gamification and behavior management platform for the open-source content, social and commerce management system.

The integration is designed to simplify the ability to apply what Badgeville calls “engagement mechanics” to websites built and managed with Drupal. It will be offered by Drupal-service provider Acquia to its customers.

Engaging for Rewards

Gamification rewards desired behaviors such as starting discussion forums, commenting and writing and replying to blog posts in order to increase customer loyalty, satisfaction and retention. There are also “anti-gaming mechanics,” which set limits on how many times a behavior can be rewarded.

Badgeville CEO Kris Duggan said in a statement that this is the first integration between an “industry-leading gamification and behavior platform and Drupal.” He added that Badgeville uses Drupal, along with customized functionalities, to manage its own Badgeville Community.

Other current customers who use Badgeville with Drupal include iVillage, Paypay’s X.commerce and PropertyInvesting.com. The company said that its customers typically see increases in user behavior tied to business objectives of between 20 and 200 percent.

Badgeville said that its platform has led to significant increases in customer loyalty and engagement. It cited the example of Mother Nature Network, a site focused on environmental and sustainability news, that uses the Badgeville platform to reward such behaviors as Green Blog posts, reader comments and uploading videos.

Points, Levels, Missions

The gamification platform’s rewards include points, achievements, levels, tracks and missions. Its social gaming techniques include contests, leaderboards and notifications.

For instance, a user is notified that someone has written a review on the site about a new line of sneakers. That user reads the review, writes a comment, and then writes his or her own review. Badgeville’s gamification components can award the user with a Marathon achievement level, which the platform allows to be used for special privileges or discounts.

Based in Menlo Park, California and founded in 2010, Badgeville provides gamification and social engagement solutions to influence and analyze user behavior. 

 
 

Source : cmswire[dot]com