Weekend Reads: Digital Marketing in 2014 + Learning From the Past

December is upon us! Whether you are gearing up for a day of battling the crowds at your local mall or quietly enjoying your morning brew, what better way to kick off your weekend then with our featured articles! This week we looked forward to what the future of digital marketing and social business will look like in 2014 and discussed avoiding the one stop suite trap.

Top Customer Experience Article

Online communities act as central hubs. Cloud computing moves to the forefront. Chief Digital Officers emerge.  These and other factors will shape the face of digital marketing in 2014. Take a look at Vala Afshar's latest article — The Future of Digital Marketing: 8 Trends — to find out what other trends we should expect. 

Whether it is with mobile, cloud or social technologies, marketers must embrace digital if they want to be relevant to today's customers. But this can only be achieved by working closely with IT to fulfill the goals of the business. As we move towards 2014, the digital transformation of today’s organizations will only accelerate, with several trends driving this forward."

The Contenders

This week's contenders include:

• Oracle WebCenter Sites Review: Strengths, Weaknesses by Curtis Fox
• Why Apple Needs Topsy in a $200 Million Way by Virginia Backaitis
• 10 Ways Amazon AWS Makes Building Enterprise Solutions Sexy by Virginia Backaitis
• Content Strategy: When Content Audits are Not a Good Idea by Gerry McGovern
• Managing Indirect Sales Channel Relationships: CRM Falls Short by Chris Bucholtz
• 3 Practical Ways to Boost Your Google+ Profile by Petr Passinger
• Splunk Turns to LucidWorks to Provide Context to Big Data by Virginia Backaitis
• Smarter Than Siri: Yahoo Acquires SkyPhrase by Virginia Backaitis
• The Silliness of #CyberMonday and Insanity of #BlackFriday by Ian Ritter
• Reflections on Time: The Race for Competitive Advantage by Deb Miller
• The New Marketing and the Mirror of Erised by Deb Lavoy
• Social in 2014: The Name Doesn't Matter, What We Do With It Matters by Mitch Lieberman

Top Social Business Article

2014 is upon us — which makes it the perfect time to decide what side of the future you are on. Do you believe "any useful idea about the future should appear to be ridiculous" or "the past is the new future"? Stowe Boyd shares his thoughts in 2014 Predictions: What Side of the Future Are You On?

So I will teeter between these extremes, looking ahead to 2014, willing to be ridiculous in the cause of cracking people's heads open, but realizing that there's still a great deal to pull out of the baggage of the immediate past."

 

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Source : cmswire[dot]com