Apple's one-day Black Friday sale rolled out from midnight around the world, offering gift cards in most places instead of discounts on major items and accessories.
Europe is a little more lucky with discounts on the desirable iPad Air and iPad mini, while the major retailers and stores are doing all they can to attract customers with big deals.
Buy A Gift, Get A Gift Card
Apple is being its usual cautious self this Thanksgiving, keeping prices high on its major product lines, but offering some impressive gift cards with top ticket items on its US store. So, Thanksgiving shoppers can pick up an iPad Air and get a $75 gift card to spend on other essentials, or pick up a Mac and get a $150 card, either online or in Apple's stores.
Even third-party devices such as HP printers, Nest smart thermostats, Nike FuelBands and LaCie external hard drives all come with a gift voucher to encourage buyers to spend more in the store. The same gift card approach is being taken in Australasian and Asian stores, which were the first to kick off their sales as the clocks ticked over to Friday.
Europeans seem to be getting a slightly better deal, if you're after hard cash savings, with £31 ($50) off an iPad Air, £15 ($24) off an iPad mini, £81 ($132) off a MacBook Air and so on in the United Kingdom, but there's no sign of reductions on the latest iPhones. The sale ends at midnight, so get online quick if you want to take advantage and, as ever, the advice is to shop around for the best deal.
Out and About or Online at the Stores
Also in Europe there were packed stores and long queues as Sony's PlayStation 4 launched in major countries, completing the line-up for the new console war between Sony's new games machine and Microsoft's Xbox One entertainment hub.
Online, the warm up events to Black Friday have gone into overdrive as the big day arrived, with Amazon's big sale slashing up to 50% off big-screen HDTVs, notebooks, computer accessories and smaller treats. With similarly competitive offers from most online retailers.
Buyer's braving the cold got to see the balloons fly at the Macy's Thanksgiving Day Parade before diving into traditional stores for their bargains. Friday will bring yet more deals for those braving snow across the eastern states. Let us know if you picked up a great bargain, or if the entire day was more about family for you, perhaps with some sneaky online deals.
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Source : cmswire[dot]com
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