Things certainly got heated during yesterday's Tweet Jam! So, what did our experts have to say about gamification and challenges surrounding employee engagement? Read part two of our Tweet Jam Recap to find out.
Like anything, there is a right way and a wrong way to implement gamified strategies in the workplace. It's not just awarding prizes or points — it's about creating meaningful interactions that are worth rewarding. But it's not for everyone. Gamification will work best when you understand the culture of your organization. If engaged employees, as we described in Part One, are intrinsically motivated, they may not be inspired to complete tasks for rewards that don't speak to their values.
Furthermore, the goal of gamification should be to motivate employees, not manipulate them. Of course, the line between these is a bit blurry. Additionally, our participants remind us not to over think gamification — games ares supposed to be fun, not work.
[ View the story “Q5. Is there a right way and a wrong way to deploy gamification in the workplace?” on Storify ] Q5. Is there a right way and a wrong way to deploy gamification in the workplace? Storified by CMSWire.com · Thu, Mar 28 2013 07:41:38
Q5: Gamification is only a mechanism. Visible and public rewards and recognition is key to employee productivity & happiness #socbizchatKarinn Koback
Gaming techniques in sales, services and marketing can significantly improve engagement levels. #socbizchatVala Afshar
5. Make gamification fun vs allocation of points and badges #socbizchatJon Ingham
@cmswire some things are ripe for gamification like employee learning - others just get gamed :P #socbizchatGautam Ghosh
Q5: Right way know what behaviors you want to reward #socbizchatjen oneil
Q5: Correct: Start w/business objective and use corp culture to form relevant incentives to compel desired outcomes. #socbizchatRyan Rutan
Q5 You should be clear about your behavioral outcomes before you deploy gamification or game mechanics #socbizchatDavid Coleman
Q5: Correct: Formulate #gamification strategies that are both on-going and one-off to supply constant goal reinforcement #socbizchatRyan Rutan
Q5: #Gamification can help in multiple ways: adding game mechanics to tasks vs. point-based systems are very different, though #SocBizChatHyoun Park
Q5: Gamification is "gluey" because it is engaging and useful when used in service of work not getting away from work.#socbizchatDavid Zinger
Q5 Absolutely. Provide meaningful value to your employees for participating. #socbizchatRajat Paharia
Q5 Gamification should be tied to performance goals…otherwise, it's just a game. #socbizchat #HRHeather Gossard
Q5: Correct: Games must be genuinely fun, personable, and easy to participate. More Hungry Hippos. Less Risk. #socbizchatRyan Rutan
Q5: With purpose, with expertise and depth. We're talking about influencing human behavior. #socbizchatMegan Murray
Q5: Definitely. Not all corp cultures lend themselves to gamification. Has to suit the org & ee's or it will fail. #SocBizChatCathy McKnight
Q5: Wrong: Start w/prizes, games, and technology and hope employees associate prizes to action. You get out what you put in! #socbizchatRyan Rutan
Q5: There is.Wrong way BadgeficationRight way gamified leraning journey, collection ressources, use gamification to earn access #socbizchatSebastian Thielke
Q5: Right way have some easy rewards but must really put in some work to achieve some badges / points #socbizchatjen oneil
@cmswire Yes. Also right and wrong reasons. #socbizchatChristian Walker
Q5. Yes. Gamification should be designed to motivate success behaviors not manipulate employees into following management rules. #socbizchatTom Petrocelli
Q5. Is there a right way and a wrong way to deploy gamification in the workplace? MAKE IT FUN, FAIR & AND ENGAGING! #socbizchatTraining Station
@tstationblog Q5 What are the benefits of gamification in company learning? #SocBizChatBoaz Amidor
Q5: Wrong way too much kitsch, too easy, too much bling, #socbizchatjen oneil
A5 If gamification leads to petty competition, definitely a wrong way to deploy. Has to be productive for positive impact #socbizchatLarry Carvalho
Q5 The wrong way: taking away things that employees used to have and now making them rewards. #socbizchatRajat Paharia
Q5 Gamification has huge potential. Use social software to implement ways to measure and reward users for their participation. #socbizchatsandy carter
Q5: Game mechanics speak to usability, narrative, and pattern-matching within processes and can standardize engagement #SocBizChatHyoun Park
Q5: Gamification go very wrong and create relationship issues if approached tool first. #socbizchatMegan Murray
Q5: gamification sets the rules for advancement which encourages participation. Everyone wants to feel valued #socbizchatScott Date
Q5 gamification works best in concentrated doses - use it selectively, targeted - don't spread it across everything you do #socbizchatChristina Bang
I think the overall sentiment seems to be that *gamification* works when rules are simple, objectives are clear + work is done. #socbizchatBilal Jaffery
Q5: Wrong way if #gamification does not promote business value #socbizchatjen oneil
Q5 influencing human behavior is more of an art than a science, the stop smoking and losing weight industries only 3-4% success #socbizchatDavid Coleman
@dcoleman100 Q5 be clear and align the behavioral outcomes to the business reality you are trying to influence #SocBizChatRachel Moussa
Q5. If employees can't feel manipulated or duped opposite of engagement (backlash) will happen. #socbizchatTom Petrocelli
@cmswire A5: When employees feel "manipulated" by gamification they will disengage - external processes, systems should support #socbizchatGautam Ghosh
Q5: Do games motivate us? I don't think so. I think they add to our enjoyment. That's the #ROI of gamification. #socbizchatZachary Jeans
Q5: Point-based incentives are more useful for engagement with a competitive aspect: lead generation, data quality efforts #SocBizChatHyoun Park
@hyounpark Points are fine, ranking can be deadly. But thanks and regcognition, especially from peers best. #socbizchatTom Petrocelli
Q5: The achievements within the game dynamics have to be carefully designed -> they can incentive E in the wrong direction. #socbizchatQuandora
A5. #gamification is powerful but seems to be often deployed without pre-engagement, and w/generic rather than targeted outcomes #socbizchatDan Keldsen
Q5: The Average age of a gamer today is 35! #socbizchatsandy carter
Q5 The number one criticism of gamification is that the business gets all the value and the employee gets… #socbizchatRajat Paharia
Q5 … meaningless points and badges. An absolutely valid criticism, if you're not providing employees meaningful value. #socbizchatRajat Paharia
@rajatrocks long time no talk! Yes, if #gamification is one-sided, that's not engagement, it's coercion (or business as usual) #socbizchatDan Keldsen
I think we need to distinguish between: communication, conversation, coordination, cooperation and finally collaboration #socbizchatDavid Coleman
Q5: Right way communicate some available rewards and generally how to achieve not too specific or they will game you #socbizchatjen oneil
A5: I don't play games to 'win', I play to have fun. Take note Employers. #socbizchatZachary Jeans
Success factors for building a committed company (order matters): culture, people, process and lastly tech. #socbizchatVala Afshar
A5) Gamification works well in small doses - at least internally… #socbizchatSimon Goodacre
Q5: At IBM we use gaming to engage, educate, create OI, I LOVE gaming for its motivational effect on business. #socbiz #socbizchatsandy carter
Q5 gamification doesn't work when the game isn't aligned with current goals - this leads to lack of focus #socbizchatChristina Bang
@cmswire Indeed. Gamification like any other method or tool can go bust. Culture plays a huge role. First hand experience. #socbizchatNikhil Nulkar
Q5 Gamification leads 2 enthusiasm 4 learning and work, by bringing the ever-increasingly valued "gamer" mentality 2 daily work. #socbizchatTraining Station
Q5: gamification can be lame and inspire derision rather than engagement. Needs pre-engagement & targeting per @dankeldsen #SocBizChatbillycripe
Q5: Right way #gamification should involve a little competition (public leaderboards) #socbizchatjen oneil
Q5 gamification is increasingly important amongst the emerging workforce; reward system #SocBizChatRachel Moussa
A5: We use to have a different name for 'gamification', it was called 'rewarding those who add value'. Don't overcomplicate. #socbizchatMatt Ridings
#socbizchat Tie badges to real world incentives. I don't need a badge, I need to pay the rent.Mahting Putelis
Q5 It will incentivize employees by making their day feel less like drudgery and more like another kind of game. #socbizchatTraining Station
@tstationblog Best way to make the day feel less like drudgery is to remove the drudgery. Not make it a game. #socbizchatDavid Brakoniecki
Q5: Companies should observe the employees response to the rewards given and see if it's in line with the desired behaviour #socbizchatQuandora
A well designed gamification model promotes transparency and shared accountability, aimed to co-create value. #socbizchatVala Afshar
There r certain aspects of gamemechanics that will push engagement & some that will grow conflicts. Gd cases: Training, learning #socbizchatSebastian Thielke
Q5 - we haven't used it. Curious - do you use gamification for collaboration tools, transactional work, both? #socbizchatBrian Forcum
Leadership role models are also very important when using gamification. The highest growth area in gaming is 40's women #socbizchatDavid Coleman
Q5. Perhaps gameifcation should focus on incenting others to reward instead of the system rewarding. #socbizchatTom Petrocelli
Q5 It's not about fun at all. It's about motivation. #socbizchatRajat Paharia
Q5 ideally gamification should be applied to measurable outcomes and value so execs get it #socbizchatRich Blank
@getrichieb So, is gamification making work easier and more fun? #socbizchatDavid Brakoniecki
Q5: Social is Today's Era. Tomorrow is the Gaming Era. #socbiz #socbizchatsandy carter
@sandy_carter I agree, we are moving more towards a gaming environment, they are way ahead of the corp world #socbizchatDavid Coleman
@sandy_carter Actually, more like social is yesterday, gaming is today, and tomorrow is still TBD. #SocBizChatCathy McKnight
#socbizchat q5: definitely. successful #gamification requires clear biz goals, understanding of how employees contribute to them…Badgeville
Q5: Gamification can be used to increase access to business assets based on interactions and desired behaviors #SocBizChatHyoun Park
Q5: Enterprise gamification = consumerization of enterprise. Is that really a good thing? Rarely (if ever) is s/w the answer. #SocBizChatCathy McKnight
Q5: Gaming is another tool that needs to be wielded with depth. Some get into it, some can be offended. #socbizchatMegan Murray
Want to see the dangers of Gamification? Watch the movie "Toys" with Robbin Williams #socbizchatJacob Morgan
Q5 Simple answer is yes, it needs to be deployed with Management buy in. Get the CxO to weekly praise and reward people. #SocBizChatBen Henderson
Gah. Gamification. How about just reward and acknowledge good, valuable work? Is that so new? #socbizchatAmber Naslund
@AmberCadabra Good work is always rewarded. True "Gamification" is making rewards part of a measured, transparent process. #socbizchatIke Pigott
@AmberCadabra which would be the a proper way to enable #gamification. Then again, culture means everything here. #socbizchatBilal Jaffery
@AmberCadabra What makes "gamification" new is the structured, transparent & social part of it. Different than KPIs & MBOs #SocBizChatbillycripe
I am taking a @Cousera course by Wharton Business School Prof. @kwerb, on Gamification. Starts April 1st~ No fooling. #socbizchatZachary Jeans
#socbizchat q5 contd: & clear understanding of the tools employees use to do so. plus which behaviors the perform on which tools.Badgeville
Q5 Gamification is wrong if it does not achieve quantifiable objectives. #socbizchatDaniel Tucker
#socbizchat q5: big fan of #theoryofconstraints. People behave accd to how they're measured. Gamification can certainly helpMichael Brown
Q5: gamification should encourage participation and self-service. Orgs are starting to use it when paying out bonuses. #socbizchatShane Closser
Many orgs are still skeptical of gamification, makes for a challenging work-life balance #socbizchatJacob Morgan
Q5 Gamification is just a word. Think about "measure & motivate", "reward & recognize", loyalty, reputation… #socbizchatRajat Paharia
Gaming is simply rewarding for a desired behavior. Very powering in a #socbiz setting. #socbizchatsandy carter
Gamification is wrong if it irritates the junk out of your employees. #socbizchatZachary Jeans
Q5 measuring value from gamification can come from increased adoption, process quality, increased throughput, efficiencies #socbizchatRich Blank
Q5 … "Guiding and amplifying high value behavior" #socbizchatRajat Paharia
have to make sure you are rewarding the right behaviors and not treating employees like mice who keep pushing the "feed" button #socbizchatJacob Morgan
A5: Gamification treats a symptom, not the problem. Address fundamental issues first. What are you gamifying? #SocBizChatMaria Ogneva
some things employees do they should find inherently valuable and rewarding without having to be gamified #socbizchatJacob Morgan
@jacobm true. Gamification is for "external motivation" as we HR folks say it :) #socbizchatGautam Ghosh
Q5 Gamification can be tied to WaaS (worker as a service) metrics that help employees control their career and growth #socbizchatDavid Coleman
Q5 The biggest lever you have to pull to affect your business is motivating your employees #socbizchatRajat Paharia
Q5. Gameification can drive intrinsic motivation. Stronger than extrinsic motivation (standard motivational psych) #socbizchatTom Petrocelli
Q5 How will gamification play into the changing organizational structures of organizations today and tomorrow? #socbizchatDavid Coleman
@dcoleman100 Not sure that gamification has a role in the org of the future. It's a very paternalistic top down model. #socbizchatDavid Brakoniecki
Q5 - Gamification - making it easy for people to do the right thing. In business, the right thing means increasing revenue! =) #socbizchatRyan Rutan
A5: Gamification rewards metrics, not value you bring. What are you measuring? Don't gamify; just let people do what they need #SocBizChatMaria Ogneva
Q5 its all about itemizing progress and basing personal incentives on this. #socbizchatTraining Station
A5. Gamification done well is recognition of some value - whether dollars & cents, service of customers, etc. #socbizchatDan Keldsen
Q5 Create personal leveling system that shows new training as new skills learned and with said skills and levels, privileges. #socbizchatTraining Station
if you start to reward the wrong behaviors with gamifiation you are going to be in a bit of trouble #socbizchatJacob Morgan
@jacobm Right. Opposite effect from desired. Know what behaviors are success-oriented first. #socbizchatTom Petrocelli
#socbizchat Q5: get into the hallways and look for smiling faces, active conversations and exuberant new ideasMahting Putelis
When asked how they quantify employee engagement, most participants spoke about KPIs, participation, specific activity, as well as measurements of revenue, attrition, employee satisfaction and innovation. Such a plethora of useful metrics speaks to the fact that there isn't just one way to quantify engagement. Rather, your organization will need to use the appropriate metrics that speak to the types of actions you seek to improve by facilitating employee engagement.
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