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Mar 28, 2013

Tweet Jam Recap: Gamification & the Challenges of Creating Engaged Employees Q5. Is there a right way and a wrong way to deploy gamification in the workplace?

Things certainly got heated during yesterday's Tweet Jam! So, what did our experts have to say about gamification and challenges surrounding employee engagement? Read part two of our Tweet Jam Recap to find out.

This month's Tweet Jam sought to examine the critical elements of employee engagement. In Part One of our recap, we spoke to how employee engagement can be defined, why it's necessary in the enterprise, what engaged employees can bring to companies and the impact that tools can have.

In Part Two, we take a closer look at the conversation that unfolded around gamification, the way employee engagement can be quantified and the challenges of creating engaged employees.

The Role of Gamification in Engagement

Like anything, there is a right way and a wrong way to implement gamified strategies in the workplace. It's not just awarding prizes or points — it's about creating meaningful interactions that are worth rewarding. But it's not for everyone. Gamification will work best when you understand the culture of your organization. If engaged employees, as we described in Part One, are intrinsically motivated, they may not be inspired to complete tasks for rewards that don't speak to their values.

Furthermore, the goal of gamification should be to motivate employees, not manipulate them. Of course, the line between these is a bit blurry. Additionally, our participants remind us not to over think gamification — games ares supposed to be fun, not work.

Quantifying Engagement

When asked how they quantify employee engagement, most participants spoke about KPIs, participation, specific activity, as well as measurements of revenue, attrition, employee satisfaction and innovation. Such a plethora of useful metrics speaks to the fact that there isn't just one way to quantify engagement. Rather, your organization will need to use the appropriate metrics that speak to the types of actions you seek to improve by facilitating employee engagement.

 

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Source : cmswire[dot]com

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