This Week: Dispelling the CMO Myth + Your Intranet Governance Plan

The Chief Marketing Officer Myth
Despite what many say, the CMO is not becoming the dominant enterprise software buyer — the CIO will keep this crown.

Marketing automation platforms help marketers develop 1:1 relationships at broadcast scale. Here's a look at how 5 successful marketing automation strategies.

Intranet Governance is Key
As Intranets grow in complexity, the importance of Intranet governance is gaining popularity.

Big Data for Everyone
It's been quite a week for big data with Hadoop headlines galore. Check out news from Intel, EMC and Cloudera. These are groundbreaking approaches to once mind-numbing tasks.

Making Sense of Your Social Business Analytics
Understand what social functionality matters the most and how to measure ROI.
> Read the White Paper

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Editor's Picks

• EMC Introduces Pivotal HD - May Be the Most Powerful, Friendly Hadoop Distribution Yet
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Around the Web

• Re-Engaging Differently
• Marissa Mayer's Yahoo! Mistake (It's Not What You Think)
• Disruption guru Clay Christensen says incumbent media players are making a classic mistake
• Productivity
• Beth Comstock on when to slow down

Featured Events (all events | post your event

• Mar 08 — SXSW Interactive Austin 2013
• Mar 20 — Content Strategies Summit
• Mar 20 — SharePoint Conference for Business Users
• Apr 18 — Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 — Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Director of Cultural Capital in California at Mozilla
• Content & Community Program Manager in San Francisco at Twitter
• Data Scientist in San Francisco at Stripe
• Technology Project Manager in Las Vegas at Zappos
• Senior Director of Sales Operations in San Francisco at Mashery

 

 

Source : cmswire[dot]com