While we wait to see how BlackBerry Will promote the BB10, the new Star Trek movie already has an app, while Motorola, GoDaddy.com and others are putting up a heavy advertising presence among the car and beer adverts for this year's super-advertising-bowl-athon.
Punt or Go For It?
BlackBerry looks to have wimped out of the chance of creating an, Apple-like, lasting impression on the 100-million plus Super Bowl audience this year, a teaser photo (below) of its BlackBerry 10-powered Z10 phone advert shows something similar to what Sony were doing to advertise Bravia TV sets a few years ago. Certainly, compared to Motorola's Blur advert featuring Megan Fox in the bath, it seems pretty tame.
Unless that's your tax auditor or realtor going up in colored smoke, there seems to be little chance of it making a massive impact on the viewing audience, especially with the likes of GoDaddy.com is putting up a couple of Danica Patrick hosted adverts, featuring the likes of supermodel Bar Refaeli, to get everyone building their own websites.
Third-Down and App
Sony pictures is making sure viewers are connected, offering a free app for iOS and Android devices with lots of content to help promote Star Trek Into Darkness, the next in the rebooted series. If viewers record the audio from the advert when it airs, they are promised exclusive extra content, expect lots more of this type of content tie-in in future.
With the likes of Budweiser, Taco Bell, Toyota, and other big names doing their usual show-stopper adverts at $4 million plus a pop, the days of a huge web 2.0 armada of advertising seem far behind us, which is probably a good thing, with those companies spending money on product design and development hopefully. Check out more more analysis of Super Bowl adverts here.
Most of the adverts are already freely viewable or heavily teased on YouTube, but BlackBerry is keeping its advert under wraps for now. What will the greater American non-tech public think of the efforts of leading tech brands? And will everyone be glued to their smartphone, using it to interact, or be throwing at the wall to make sure they're first in line for one of the new replacement models on show?
Source : cmswire[dot]com
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