As 2012 comes to a close, it’s safe to say that the modern intranet has become a mission-critical resource for most in mid to enterprise sized organizations. If we were to look at an intranet today and compare it to the 2009, 2006 and 2003 versions within those organizations, the differences would be nothing less than striking in terms of their effectiveness and impact on the overall organization.
One might reasonably ask what is the role of content management in today’s intranet, and how is it evolving?
Those of us that design and implement these experiences know that content management has an essential role in any interactive project, but understand that an Enterprise CMS isn’t a panacea; there’s plenty going on in a modern intranet these days that’s not content. Today’s intranets are dynamic, social, highly collaborative experiences that connect people to all sorts of content, data, applications and, perhaps most importantly, to each other.
Content Management in Action on Today’s Intranet
While enterprise social capabilities are clearly essential, a practical intranet implementation simply can’t succeed without some “traditional” Enterprise CMS feature support. For example:
- Easily adopted tools: Non-technical content contributors must be able to create web pages, documents, centralized asset libraries for video, images, etc. This is especially important for inherently social content like blogs, wikis, and threaded discussions. If you want people to create and share, it can’t be too difficult or time consuming.
- Governance tools often found in the Enterprise CMS stack: Editorial approval workflows, security enacted via permissioning and personalization, revision control with audit trails, analytics containing access data. These are especially critical for any group beholden to a standards body (Sarbanes-Oxley, HIPAA, SEC, etc.).
- Templating concepts: Structured/normalized content and branding/design standards are usually necessary, especially when building an organization’s primary intranet site.
Taxonomy Matters
The CMS often provides the core "glue" for all collaborative experiences on an intranet: the classification engine.
A well implemented Enterprise CMS with a robust classification engine for taxonomy, folksonomy and metadata is at the heart of any intranet with “long-legged” strategic goals. While technical scalability is essential, a “killer back end” isn’t nearly enough on its own. Here’s how I’d define “robust” in this context:
- The classification engine has to be easily adoptable, by information architects, librarians, subject matter experts and the entire contributing user base alike.
- The same terminology within the enterprise classification engine must be universally available to all content — and people. All related implementation decisions should be non-technical in nature. For example, a major adoption barrier in SharePoint 2007 was rooted in an inability to share terms across Site Collections.
- Folksonomy and controlled vocabularies must have an inherent relationship. Tools that allow for easy promotion from the former to the latter, along with the ability to define synonyms, must be available to SMEs and librarians.
Where Social and Collaboration Fit In
Wait, aren’t intranets all about enterprise social connections and collaboration these days? Why the taxonomy rant?
This isn’t an “either/or” decision point. At a minimum you need a cocktail of content management tools, Enterprise Social feature support and a super-reliable search engine to unlock the potential of the intranet and raise an organization’s IQ. Consider how combining these tools can become an “intranet trifecta,” if we tune and prioritize search result ranking, using:
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Source : cmswire[dot]com
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