Weekend Reading: Time to Show Big Data Who's the Boss

We've heard the tales of how quickly companies are amassing data. We've seen the capacity to store and create data increase at a dizzying rate. We've heard the warning tales of big data thrown around so much it's taken on the status of the bogeyman.

Our contributors this week offered some hard-earned wisdom to help calm our fears about the big data deluge. But as soon as our fears were relieved about big data, we were told to fear content marketing and had cause for concern about the future of SharePoint Designer. 

Curious? Read on. 

Taming the Big Data Beast

Three Big Data Rules to Live By

Chelsi Nakano (@chelsi): The Internet walks into a [karaoke] bar: “Every breath you take, every move you make…I’ll be watching you.”

In today’s increasingly connected world, practically everything we do creates an electronic record. Every purchase, every status update, every Like becomes a part of the digital ether — a tiny but permanent speck in the growing collective. And as organizations continue to amass this so-called Big Data, so grows the pressure to prove its intrinsic value. If you’re lost as to how, you’ve got a lot of company.

Is 'Big Data' Marketing's Next Frontier?

Trip Kucera (@tripkucera): Big data is everywhere, both literally and figuratively. On the figurative side, it’s hard to escape the hype about big data, the term appearing in headlines of major national newspapers and business publications (most recently the cover of the "Harvard Business Review"). But the hype is happening for a reason, and that’s the amount of data we’re all collectively generating in our off- and on-line worlds.

Analytics: Tap into Data to Build Real Customer Relationships

Tyrona Heath (@tyrona): With the explosion of big data, most businesses are acutely aware that they are sitting on a mountain of untapped data, struggling to get an in depth view of the customer. Along with the rise of social media, multiple disruptive forces like empowered consumers, shrinking budgets, insanely fast innovation cycles and an ever growing number of channels underscore the importance of making marketing informed by data easier.

Reaching the Empowered Customer with Data-Driven Marketing

Lisa Arthur (@lisaarthur): The average consumer in 2012 is very different than the average consumer 10 years ago. For that matter, consumers today are a lot different than they were 10 months ago. Empowered by technology and with instant access to vast quantities of information, people have new rules for shopping, communicating and even relaxing. The bottom line is that consumers are now data-driven, which means marketers have no choice but to dive even deeper than their customers and competitors into the information goldmine.

Discussion Point: From Data to Decisions -  Real-Time Analytics Support the Customer Experience

Katie Ingram: Every organization captures data — social media analytics, customer interactions, website traffic and other metrics, the list goes on. That the amount of data collected is growing exponentially is no surprise, that technologies are emerging every day to help us capture and analyze this data is also no surprise. But how are these analytics and data support tools changing to help better support the customer experience and what can we expect from these technologies in the next few years? That's the question we asked our esteemed panel in today's Discussion Point.

 

Continue reading this article:

1 2 3 4 Next Page >

 

 

Source : cmswire[dot]com