Our contributors helped launch the beginning of the school year with some looks at how to put data to work for you, future trends in the digital asset management world and an explanation of just what semantic web technologies are and what they do (and a hint at how they will change the future of enterprise information management).
If you're like me and you miss the syllabuses from schooldays, consider this yours for the week.
Putting Data to Work
Four Actionable Steps for Google Analytics Users
Bob Clary (@webucator): As an avid Google Analytics user, I sometimes find myself overwhelmed with all of the data! I could spend days and days trying to determine actionable steps to help improve my website and online marketing endeavors, but that's just not realistic. I'm sure it's the same for you. So I want to provide you with four actionable steps you can do right now within your Google Analytics account.
My, That's Big Data (Or Is It Just a Big Pile of Data?)
Virginia Backaitis:There’s a difference between a big pile of data and Big Data.
It’s hard to believe that this needs to be said. But try this. Ask someone what Big Data is and see if you don’t hear words like petabyte, exabyte, zettabyte, yottabyte and the like dominate their answers. Most common definitions of Big Data revolve around quantity and data/information storage.
To Meet the Needs of the Customer
Holiday Promotion Checklist: Seven Factors Your Deal Needs to Have
Diane Buzzeo: Last year, customers turned to e-Commerce retailers in record numbers for their holiday shopping — outpacing forecasts with a 25 percent increase in online sales. According to eMarketer, 2011’s e-Commerce boost warranted a 2012 online shopping prediction of US$ 224 billion, up more than 15 percent from 2011. With the gifting season creeping closer, it’s time for e-Commerce retailers to get their holiday promotion strategies into shape.
Customer Experience: A Cost Benefit Analysis of Simplicity
Gerry McGovern (@gerrymcgovern):
Simplicity for the customer causes complexity for the organization.
When Manish Chandra was launching Poshmark, a shopping party app, one of the design decisions he faced related to the payment system. It was relatively easy to plug PayPal in. However, Chandra was focused on making everything really easy for the customer. So, instead of using PayPal, his developers spent two months developing a system where payments could be made in two clicks.
The result of Chandra's relentless pursuit of simplicity for the customer was a mobile app that has been a big hit.
Continue reading this article:
Source : cmswire[dot]com
No comments:
Post a Comment