The Amazon Hardware Warrior
Driven by its huge content ecosystem, Amazon will be looking to increase its userbase with more powerful hardware in a wider range of formats at an event in Santa Monica, being held shortly. That includes a new, more powerful, Kindle Fire, a larger version of the tablet (shown off in a TV advert aired during the NFL season's opener between the Cowboys and Giants) and a smartphone to take on the likes of Apple's iPhone and Samsung's Galaxy range.
The advert also showed off a "paperwhite" model of the popular Kindle device, showing that Amazon won't leave behind the product that launched it into the gadget market. But, it is the prospect of a more powerful tablet, a larger brother for it and a smartphone that paints a tempting picture for Amazon customers in the run up to Christmas.
Power of the Amazonites
With all these devices splashed across the front page of Amazon's web stores (and it is highly likely that Kindle Fire will see a worldwide release this time around), the company can bank on massive multiple sales as folks pick them up for friends and family Christmas presents.
With Amazon, there won't be any fuss about new proprietary charging leads (which Apple will no doubt suffer from next week), there won't be any hype about fantastic new camera capabilities, expect a decent specification across the range of devices that will run a modified version of Android to leave as many hooks as possible to Amazon's stores and services.
Since Amazon can't use Google Maps on modified Android devices, it is likely to partner with Nokia (who launched its own Windows Phone 8-powered Lumia 920 yesterday) to provide the high-quality Nokia Maps app.
We'll have news from Amazon's event as it happens (things kick off at 10:30AM PST):
Source : cmswire[dot]com
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