The Jain legend of the blind men and the elephant came up at this week's Dachis Social Business Summit during David Gray's presentation.
The story goes a little like this: six blind men are led up to an elephant, each left in front of a different part. One man feels the tail and says, "It's a rope." Another feels the ear and says, "It's a fan." You get the idea. The story is usually told to show the value of collective intelligence, but I think it works for many of this week's articles as well.
If you segment and analyze your data without keeping in mind the bigger context, you lose value. If you search for information in your DAM system and it's missing context, your results will be irrelevant. If technology continues to explode at a pace faster than people can adapt to, we run the risk of losing perspective on its place in our lives.
Curious? Read on.
Creating the Best Customer Experience
Secondary Dimensions: Getting the Most Out of Google Analytics
Michael Wiegand (@mwiegand):
Google Analytics (GA) is a wondrous thing. Simple to install. Easy to use.
But for all its ubiquity, very few users do more with Google Analytics than just scratching the surface of the reports. And that’s a shame. There’s so much to be gleaned from a few clicks.
According to W3Techs Surveys, GA now possesses a staggering 82 percent market share in the web analytics industry. So what can all of those users do to transform ordinary GA reports into extraordinary?
Are Your Digital Actions Action-packed or Action-less?
Brent Dykes: The renowned business author Peter Drucker has been attributed with the familiar quote, “what gets measured, gets managed.” This statement highlights why most companies invest in analytics. But the critical question remains, why do companies invest in data but fail to act on this valuable resource?
After working in digital analytics for more than eight years with multiple large corporations, I’ve discovered that the belief that captured data will be subsequently optimized or improved doesn’t always hold true. In fact, data frequently doesn’t translate into actions.
Wildervoices: John Kennedy on the Changing Role and Challenges of Today's CMO
Scott K. Wilder (@skwilder): CMOs today face a shifting landscape in terms of their roles within companies and the challenges inherent in creating better customer experiences in a multi-channeled, socially connected, data-driven world. To get a better sense of where this trend is going, I spoke with John Kennedy of IBM.
How To: Getting Started In User Experience (UX)
Stephen Fishman (@trivoca): I have seen the question on Quora. I have seen the question on LinkedIn. I have seen the question on so many different online properties that I have lost count. The summarized question is: "How do I get started in learning about UX (User Experience)?". I have yet to see an answer that makes me believe that someone could take it and really move forward into learning the field and ultimately get a job. The biggest problem is that I don't find the question to be phrased in a way that a highly experienced UX professional can meaningfully answer without completely reframing the question.
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Source : cmswire[dot]com
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